What we have been seeing online for months was finally revealed at exactly 5pm last June 17 when Isuzu Philippines Corp. (IPC) officially launched—via Facebook Live—the 2020 D-Max Boondock 4×4.
This first-ever digital launch for IPC heralds Japanese automaker’s motoring lifestyle campaign called “Live Life Differently” that boldly responds to the challenges that the COVID-19 pandemic has brought.
The 2020 D-Max Boondock 4×4 now gives the market a very confident and powerful ride.
IPC president Hajime Koso said during the launch that the 2020 D-Max Boondock 4×4 is “purposely named after the mountains” as it boasts rough and rugged styling, coupled with the exceptional powertrain that could easily handle sands, gravelly roads, river crossings, muddy or rocky terrains.
Built upon the popular 3.0-liter D-Max 4×4 LS-A variant, the Boondock trademark adds an even tougher, more rugged image. It is fitted with 265/70 R17 all-terrain tires wrapped around matte black off-road rally type design R17 rims. The Boondock decal on the tailgate is now paired with a new hood and body customized graphics that pays tribute to the country’s highest boondock, Mt. Apo. Steel side steps with honeycomb design and “Boondock” logo complete the new look.
To further improve steering control in whatever terrain and driving condition, the 2020 D-Max Boondock 4×4 is equipped with monotube nitrogen-charged front and rear shock absorbers that ensure instantaneous response to changing road conditions, offering faster damping reaction.
The 2020 D-Max Boondock 4×4 is powered by the Euro-4 compliant 4JJ1-TCX 4-cylinder in-line Blue Power diesel engine with VGS turbocharger and intercooler mated to a 6-speed manual transmission with gearshift indicator or a 6-speed automatic transmission with sequential shift. It is rated to generate maximum output of 175hp and 380Nm of torque.
The 2020 D-Max Boondock 4×4 comes in red spinel, cosmic black, titanium silver, and silky pearl white hues and is now available at introductory prices of P1.725 million for the manual and P1.795 million for the automatic.
As a part of IPC’s Monsoon Promo, a P95,000 discount is available until the end of June. For more details, log on to www.isuzuphil.com. To book an appointment, check out Isuzu’s new Digital Dealer page on their website and talk to a Sales Representative online via video call. You may also visit any of the authorized Isuzu dealerships nationwide.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.