Welcome to Inquirer Mobility

By: Roy Stephen C. Canivel

Al­most 12,000 mer­chants joined the Grab plat­form since the lock­down be­gan in March as food es­tab­lish­ments turn to de­liv­er­ies to make ends meet dur­ing the quar­an­tine, the ride-hail­ing gi­ant said.

The fig­ure re­flects the num­ber of new mer­chants from March to June. Small busi­nesses saw at least 57-per­cent growth in on­line rev­enue through Grab dur­ing this pe­riod, ac­cord­ing to Grab Philip­pines.

In a press con­fer­ence on Tues­day, Grab of­fi­cials de­ferred from dis­clos­ing ab­so­lute fig­ures that would show how much their mar­ket grew or shrunk dur­ing the pan­demic, es­pe­cially as more con­sumers and busi­nesses turn to e-com­merce dur­ing the lock­down.

Grab also launched its Small Busi­ness Booster Pro­gram, which aimed to sup­port on­line en­trepreneurs as they tran­si­tioned to the dig­i­tized plat­form. Un­der this pro­gram, Grab com­mit­ted to sup­port over 1,000 Filipino home­grown mer­chants with ad­ver­tis­ing so­lu­tions to help im­prove their dis­cov­er­abil­ity across Grab’s cus­tomer base.

Un­der the “Home­grown He­roes” ini­tia­tive, Grab will cre­ate per­son­al­ized ads for over 1,000 small Grabfood and Grab­ex­press mer­chant part­ners in the Philip­pines, fea­tur­ing them on the most prom­i­nent spa­ces within the app for a 5-week pe­riod start­ing in July.

Grab will cover the cost and re­sources re­quired to pro­duce these mar­ket­ing ma­te­ri­als. On the av­er­age, mer­chant part­ners who place an ad on Grabfood’s home­page see up to 300-per­cent re­turn on ad spend in terms of sales.

Grab also launched GrabMer­chant, an all-in-one, self­serve mer­chant plat­form for busi­ness own­ers to help grow their on­line cus­tomer base, op­ti­mize their op­er­a­tions, while keep­ing costs in check. Its key fea­tures in­clude en­ter­prise-grade In­sights tool, which gives mer­chants a view into their sales, their op­er­a­tions, their cus­tomer pro­file and pur­chas­ing habits, and the ef­fec­tive­ness of their mar­ket­ing cam­paigns.

Grabmer­chant will be avail­able to ex­ist­ing Grab mer­chant part­ners as an app and a web por­tal. The app will roll out pro­gres­sively from June, fol­lowed by the web por­tal by end-au­gust.

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