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When launching vehicles these days are considered just for the bold and the daring due to the dearth of buyers and poor business environment overall, there’s another relatively young China brand taking the challenge.
Triesenburg Auto Corp . (TAC) , the official distributor of JAC Passenger and Light Commercial Vehicles in the country, is joining the fray in the very competitive cross-over/compact SUV segment with the all-new JAC S4.
The JAC S4 is going to be launched officially to the public through Facebook via TAC’s official page, JAC Motors Philippines (https:/ /www.facebook.com/jacphilippines ) on July 5, 2020 at 6 pm via a live feed. The online event is going to be graced by personalities from JAC Motors International. General manager Davide Zhang will talk about JAC Motors International as a company and its future plans, Overseas Automobile Research Institute head Kong DeXing will elaborate on the technology behind the JAC S4 while Design Center Head Brian Li will discuss the design inspiration and how the JAC S4 was conceptualized.
From the TAC Side, Dan Rudolph Navarro, Group General Manager, will handle the product reveal and the JAC S4 ’s overall promise . He will share the character of the vehicle and why every Filipino should consider it against other compact SUVs in the segment. Brian Badilla, Marketing and Sales Director will elaborate on the technology and innovation behind the vehicle and will also show how the JAC S4 compares to the competition.
The JAC S4 will be available in four different variants namely, LUXURY with a 6 – Speed Manual Transmission (Base Model), Luxury with CVT (Base Model), Intelligent with CV T (Middle Variant), and Ultimate with CVT (Top of the line ). Pricing starts at as low as P878,000 and the top of the line model at P1,098,000 only.
TAC sees the JAC S4 as a superior and competitive option in the compact SUV segment with features wedged in between the likes of the Honda CR-V, the Toyota RAV4, the Cherry Tiggo 5X, the Geely Coolray and Hyundai Kona.
Under the hood of the JAC S4 is a 1.5L Turbo-charged engine with i-VVT Technology. It is powered by 147 horses and has a maximum torque of 210 N M.
The SMART features of the JAC S4 work together to provide a great driving experience. It starts with the Intuitive Touch Control Panel on the dashboard that eliminates the buttons and knobs for the AC control and other functions of the vehicle . The 10.25” multi-media touchscreen on top of the dashboard is linkable to any smart phone and controls the different smart features of the vehicle such as cornering lamps, vehicle positioning lighting, among others. The JAC S4 also got rid of the usual cluster gauges for the tachometer and speedometer and placed an interactive 10.25” LED Instrument Panel, an animated smart feature offering three different views. It also has a Smart Entry and Push Start System for that added convenience like the electric tailgate that comes handy when carrying heavy loads as it can be operated through the remote key or through its sensor under the bumper.

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