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Inspired by the “New Deal” proposed by FIA President Jean Todt includes improving motor sport’s positive contribution to society, the FIA has launched a new movement called “#PurposeDriven” to accelerate this trend in all sectors, including health, safety, economy, environment, education, inclusion and diversity.

Jean Todt invited all motor sport community members to commit to a Purpose Pledge and to take concrete actions in this direction.
 
Formula 1 has positively answered this call, by flying the banner #WeRaceAsOne and announcing the creation of a dedicated Foundation.
 
Today, before the F1 Austrian Grand Prix in Spielberg, Jean Todt announced that the FIA will donate one million euros from its FIA Innovation Fund to contribute to this Foundation for improving diversity in motor sport.
 
This contribution will support a range of activities that will create a more inclusive and diverse culture within Formula 1 and other motor sport disciplines, attracting more talent and financing internships and apprenticeships for under-represented groups to ensure that they can fulfil their potential and have access to promising careers in motor sport.
 
Priority will be placed on promoting a diverse driver talent pipeline by identifying and systematically eliminating barriers to entry from grass roots karting to Formula 1, in line with the single-seater pyramid implemented by the FIA for many years.
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