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Multiple ownership schemes make Vios more attractive

In these unpredictable times, three things are certain in Philippine motoring: reckless bus drivers, traffic on EDSA, and the Toyota Vios. The Vios has been Toyota’s, and by extension, the Philippines’ best-selling car model nearly from the time it was launched circa 2002.

Toyota Motor Philippines (TMP) has just made the Vios an even more attractive ownership proposition by adding more convenience and safety features, extending the warranty, and even introducing a new way to lease the Vios via its Kinto One car subscription service.

The Vios needs no introduction, but it does require a new face for this 2020 edition. Toyota obliges with a giant black maw as its grille, inserted into the front bumper. The aim is to make the Vios look sportier and more dynamic. Flanking that are slim headlamp units with available LED headlamp and daytime running lights. LED foglamps are also available on the new Vios.

Vios variants from the “Base” to “E” are  powered by a 1.3-liter four-cylinder engine with DOHC 16-valve drivetrain, good for 99ps and 123 Nm, paired to a five-speed manual transmission or continuously variable transmission (CVT). The G variant gets upgraded to a 1.5-liter inline-four with 107ps and 140Nm, also with a choice of manual or CVT. The G CVT is switchable into Eco and Sport mode, and it has paddle shifters as well.

The new Vios has a wide spread of variants and pricing: G CVT and M/T, E CVT and M/T, XLE CVT and M/T, XE CVT, and J and J Base in M/T. G variants are recognizable with their 16-inch alloy wheels and LED rear combination lights with line guide.

The Vios features available smart entry key and push button start for the G variants. Safety seems to be a high priority on the Vios, with all variants getting a suite of active safety features. This includes ABS with Electronic Brake Distribution and Brake Assist, Vehicle Stability Control, and Hill-Start Assist. Up to seven SRS airbags are on board. Backup camera is available on the G variants.

“Toyota is set to level-up once more with a car proudly made by Filipinos for Filipinos. A true Pinoy Pride of a sedan, it is a testament of our unwavering commitment to drive the country forward. You can count on TMP to stay true to our promise of making the world’s best Vios, and in the process, helping the economy, and providing livelihood to thousands of Filipino families,” said Atsuhiro Okamoto, Toyota Motor Philippines president. “With the new Vios, we have once again reinvented the Filipino’s most preferred car. With its upgraded design and new features, we can truly expect the New Vios to level up your drive.”

Under Toyota’s nationwide One Price Policy, the Vios SRP and color choices are:

The Vios is covered by Toyota’s 5-year warranty. Buyers will also enjoy free periodic maintenance up to 20,000 km, and one year comprehensive insurance. Trade-in discounts and flexible financing deals are also being offered. The Vios will also be available through Toyota’s new Kinto One subscription car service. Kinto One will already include periodic maintenance and insurance.

Toyota also announced a new payment scheme to help make Vios ownership easier. The new financial package allows customers to pay for a lower monthly payment, while paying a lump sum at the end of the term. Known as balloon payment, it lessens the up-front costs of purchasing the Vios. With this, down payment ranges from 20% to 30% of the price. Ballon payment will range from 45% of the vehicle price for a 24-month term to 30% for a 60-month term.

In these challenging economic conditions, this allows customers to defer some of the payment to a time when the economy will hopefully be more robust.

“This plan will surely be helpful to most of our entry-level customers who suddenly find themselves tightening their belts now, but surely looks forward to better days ahead when this pandemic is over,” explained Atsushi Murakami, Toyota Financial Services Philippines President. “Some customers are afraid to take the risk of balloon scheme, as it is more commonly known, because they are not sure if they can pay the big amount at the end.  But our Vios Balloon Payment Plus Plan is different.  We reduce that risk for customers by guaranteeing the future value of their vehicle. This makes sure that customers have an option to trade-in the vehicle at the dealer, enjoy a better value for car to pay for the lump sum at the end of the term and also use the difference for the down payment of the next car purchase.”

Vios has been the number-one passenger car in the Philippines with almost 320,000 units sold. It’s 2019 market share was a dominant 38.6% for its segment. Vios plans to return to the race track for the Vios Racing Festival in 2021.

“Under the CARS Program of the government, the Vios is our flagship. It helps support almost 55,000 lives throughout the Toyota network, 71 dealers, 56 local suppliers and countless other business and trade partners.” Chairman Alfred Ty expressed in a statement “Our Toyota Vios is a symbol of the best of Japanese technology and Filipino craftsmanship. In my mind, our Vios has become the national car of the Philippines. Atin ito. Gawa ng Filipino para sa Filipino. Proudly made in the Philippines, by Filipinos, for Filipinos.” he concluded.

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