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At a time when the auto industry struggles to find a silver lining in this continuous storm of a global health crisis, Isuzu Philippines Corp has found not just one, nor two, but exactly 300,133.

Last Sept. 1, IPC announced its 300,000th unit sales milestone, achieved from when it started operations in 1996 up to sometime in August this year. By the end of August, that running sales total was 300,133, broken down into 241,389 light commercial vehicles (LCVs) and 58,744 commercial vehicles (CVs), the majority of which have been locally manufactured in its assembly plant in Binan, Laguna.

Joseph Bautista, IPC sales division head, attributes this milestone to the three best qualities of Isuzu vehicles that have made them the choice of Filipino families and entrepreneurs, and which he sums up “in three letters: RED, which stand for reliability, efficiency in fuel and durability”.

For over two decades, IPC has maintained its strong grip in the truck segment, making this year as its 20th consecutive year as the number 1 truck brand in the country. This achievement can be attributed to the company’s wide range of CVs that serves as a reliable business solution to its clientele nationwide.

It’s also this wide range that may have enabled IPC to weather the pandemic so far. In a recent interview with Inquirer Motoring, IPC president Hajime Koso revealed that only its cab and chassis segment has doubled in sales this January to July compared to the same period last year. He surmised that this was due to the increase in small-lot delivery-type logistics called “last mile delivery”, fueled by safety measures to minimize the spread of CoViD-19.

Koso added that the introduction of its latest LCV Traviz in November 2019 also helped IPC gain the necessary foothold just before the automotive market entered the community quarantine stages in March.

“We steadily increased our market share with 20 percent in June, and 30 percent in July. We expect the Traviz to be our ‘silver bullet’ for the remainder of 2020,” Koso quipped.

Koso also credited IPC’s strong dealership network—now numbering more than 40—for the continuous growth of the brand in the country. “We take pride on our strong dealer network, especially with the support we are getting from our dealer principals, shareholders, and parts suppliers. This sales milestone will not be possible without them.”

CV segment will be more robust

Bautista, who is also the president of the Truck Manufacturers Association, told Inquirer Motoring that several developments are poised to push the sales of CVs up: Steady growth in last-mile deliveries, logistics and B2C applications would help increase sales in light-duty trucks, and the implementation of the Motor Vehicle Inspection System (MVIS), ensuring that only safe and roadworthy vehicles will run on the road. “TMA members are ready to supply brand-new trucks that comply with safety and emission regulations; The PUV Modernization Program (PVMP), although stalled due to pandemic, will bring more public utility vehicles that provide safer, more convenient and more reliable means of transportation.”

Koso guarantees that, whatever challenges the country may face, IPC will be there to provide solutions. “As we move towards the next milestones, we vow to continue to provide business solutions and at the same time uphold local manufacturing contributing to the Philippine economy. We are very thankful to our loyal customers, who have been our brand champions and stand as our inspiration in attaining utmost ‘Customer Success’”.

As its way of thanking its loyal public and to entice new customers, IPC is set to announce special promotions in line with its sales milestone. On top of that, the company is also giving back through its donation of P300,000 worth of personal protective equipment (PPEs) to different quarantine facilities in Luzon, Visayas, and Mindanao, living up to its tag line of being “Your Responsible Partner”. These promotion and donation activities will begin from the last week of September to the end of October 2020. Follow Isuzu’s official Facebook page or visit their official website, www.isuzuphil.com to check on the latest news and announcements.