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Toyota Motor Philippines (TMP), the country’s leading mobility company, has officially introduced a raft of useful changes on one of its most popular and longstanding models, the Toyota Hilux.

With its rugged looks and powerful performance, combined with the Toyota brand’s legendary quality, durability, and reliability, the Hilux further cements its status as the country’s leader in the pick-up segment.

The iconic Hilux has been a dependable road companion for the city driving and off-road adventures of many Filipino generations. In 2019, it captured a commanding 30.5% market share in its segment, a lead that TMP is set to increase with the introduction of the Hilux’s many improvements.

“This 2020, the new Toyota Hilux and Toyota Hilux arrive with an impressive new look that is more rugged and exciting than ever.” said TMP President Atsuhiro Okamoto during the online launch. “The new Hilux is designed to meet the tough demands of Filipino drivers and the country’s varying roads. I am confident that the Hilux would once again prove why it is the Philippines’ pick-up of choice. Tough on every road, every inch a Hilux,” he added.

There are so many changes to the new Hilux inside and out that makes it a cut above the rest in the pick-up market and indeed, the finished product is far greater than the sum of all its parts. Enhancements to its looks, performance and features makes it stand out and is available in 4×4 Conquest and 4×2 Conquest variants, G AT and MT, and E MT. Combining the improvements and competitive pricing, Hilux becomes more attractive and attainable with the E variant starting at P1.113M.

Made more rugged and exciting

Tougher, more rugged, more exciting and now more alluring, TMP introduces the New Hilux in Emotional Red, exclusive to Conquest variants. Also exclusive to Conquest variants are the bi-beam LED headlamps and LED rear combination lamps with line guide that add a touch of sophistication, while a sports bar with LED lamps announces the Hilux’s off-road intent. The tailgate gets the signature Hilux branding, with an over fender garnish for a more muscular appearance and Conquest decals on both sides of the cargo bed to remind you that it is the zenith of the Hilux model range. The deck space offers plenty of cargo room with a convenient tail gate assist and bed-liner for Conquest variants.

Full control in every adventure

Entry is convenient with keyless entry available for Conquest, G, and E grades, with

Conquest variants additionally getting Smart Entry and Push Start System. All three grades also have power adjusting and auto folding side mirrors and speed-sensing door locks, features you don’t normally expect in a utility vehicle, but with pick-ups now a lifestyle vehicle to cater to discerning enthusiasts, these additions are a must-have in any car today.

A 4.2” TFT multi-information display on the instrument cluster gives drivers important driving and vehicle information.  Easily accessible switches on the steering wheel lessens driver distractions and makes driving safer, keeping you focused on the road. Finally, Apple CarPlay and Android Auto mobile phone connectivity for Conquest, G, and E grades makes mobile phone integration seamlessly easy. Cruise Control for Conquest variants is now standard, making long drives more relaxing and efficient.

Tougher performance

The New Hilux 4×4 variants are powered by the now legendary 2.8L 1GD-FTV engine which gives a powerful 201 HP (204 Ps) max output and a wall-climbing 500 Nm max torque for the AT variant, and 420 Nm max torque for the MT variant with Intelligent Manual Transmission. Meanwhile, the 4×2 Conquest, G, and E variants gets the 2.4L 2GDFTV engine with respectable 148 HP max output and a staggering 400 Nm max torque.

Both the 1GD and 2GD engine have been revised to deliver a 4-5% improvement in fuel efficiency too.

Safety in Every Drive

Toyota is synonymous with safety and it shows in the latest Hilux: Conquest, G and E  variants all come with SRS airbags (7 for the 4×4 Conquest A/T variant), 3-pt. ELR seatbelts, ABS / Anti-Lock Brake System with BA / Brake Assist and EBD / Electronic Brake-force Distribution, VSC / Vehicle Stability Control, and Hill-Start Assist Control. Conquest 4×4 variants also have Downhill Assist Control and Active Traction Control, making off-roading performance easier and more accessible to novice drivers. Clearance sonars are available for Conquest while back-up sonars are available for G grades, and the reverse camera is available for Conquest variants.

Reliable and Hardworking

Work or play, no task is too difficult or too extreme for the 2020 Hilux. Aside from Conquest, G and E grades, TMP continues to offer the Hilux J in 4×4 and 4×2, Cab and Chassis, and FX for its fleet and business partners, delivering all the Toyota brand values even for all fleet drivers and business owners.

In addition, TMP is also introducing the Hilux Cargo – a rear seat-less, windowless, and more affordable variant powered by the same 2GD engine. The new Hilux Cargo is specifically designed for those engaged in logistics and delivery / distribution sector of the economy, transporting precious goods in a safe and timely manner, doing its share to keep the economy moving.

Pricing

The New Hilux will be available in all of TMP’s 70 dealerships across the country by September 14, 2020 for the Conquest, G, and E variants, while the Hilux Cargo variant will be available on October 26, 2020. The New Hilux is also available for safely-distanced viewing in our virtual showroom. Get the full dealership experience online and check out the Hilux product highlights, view the interior and exterior in 3D, calculate payments, and submit inquiries direct to any preferred dealer via www.toyota.com.ph/hilux

The best just got better.