Geely Motors is set to continue its successful path of feature-packed cars wrapped up in sleek, modern styling, with the introduction of the Preface, the company’s flagship sedan. The Preface will be built on Geely’s Compact Modular Architecture
The Preface bowed as a concept at the 2019 Shanghai Auto Show, where it first showed off its wide body and wheel track, and clean body design. The attractive styling should come as no surprise, as it was brought to life by the team of Peter Horbury. Horbury was head of the now-defunct Premier Automative Group, which included Aston Martin, Jaguar, Land Rover, and Volvo. He helped evolve Volvo’s design language from its boxy look from the 1980s to the more curved, softer style that followed. He was retained as Senior Vice President of Design by Volvo’s new corporate owner Geely Motors, and tasked with improving the design of both brands.
The Preface features the brand’s “cosmos grille” in a wider iteration, symbolizing Geely’s advancement in the China and international markets. The Preface has a flowing side profile, where the roof flows neatly into the rear section. The rear has the aesthetic that was once the domain of mid-tier and premium European brands but has now been seen on Asian and particularly Chinese brands.
“We have strived to retain many of the aspects of the Preface Concept sedan that we showed in 2019, and with added feedback from Geely Auto users and our global fans we have retained many aspects, and also introduced several improvements to the production Preface. This is a vehicle that reflects our continued growth and our commitment to users,” said Guy Burgoyne, Geely Design Shanghai Vice President.
Appropriately, the Preface serves as an introduction to Geely 4.0, aka its fourth generation of products since the brand’s inception in 1997. This stage will see heavy use of modular platform that allows for higher levels of connectivity, quality, and safety in its products.
The Preface is the second to use the CMA platform, following the Xing Yue SUV launched in 2019. The CMA is jointly developed platform between Volvo Cars and Geely Auto at the company’s R&D center China Euro Vehicle Technology Center in Gothenburg, Sweden. More than 2000 engineers worked for six years to produce the CMA architecture. The CMA platform can be used for multiple applications, from mass market to premium to luxury, from MPV to sedan to SUV. Volvo has used the CMA in its XC40, winner of the 2018 European Car of the Year. It also allows for flexible powertrains, including gasoline, mild hybrid and pure electric propulsion. Watch out for the Preface to be launched under Geely Philippines.