The proudly Filipino-made Mitsubishi Mirage G4 sedan and L300 van/chassis cab became Mitsubishi Motors Philippines Corp.’s top sellers last month enabling the Japanese automaker to register a 205 percent increase versus its prior month performance.
MMPC closed the month of September selling a total of 5,384 units.
“September was a very good month for MMPC. We are truly grateful to our clients who patronized our brand. We would also like to commend our dealer partners who have displayed strong resiliency towards the tough challenge that we are all facing. We are all geared to finish the year in high spirits and will continue to create programs that will provide easy ownership and excellent customer experience,” said by Mutsuhiro Oshikiri, president and CEO of MMPC.
The two models registered a combined sales of 3,571units with Mirage G4 selling 1,873 units while the L300, with 1,698 units. Both products delivered overwhelming performances against its August sales with 391 percent and 253 percent respective increases.
Oshikiri attributed the achievement to the company’s aggressive “Mitsubishi Rollback” promo that reduced the prices of Mirage G4 to as low as P207,000 and P106,000 for the L300.
The Mirage G4 is MMPC’s entry to the government’s Comprehensive Automotive Resurgence Strategy (CARS) program that aims to develop the country as an automotive hub. The G4 is manufactured at MMPC’s Sta. Rosa, Laguna plant. The local plant provides more than 1,000 manufacturing jobs to local professionals and contributes to the economic growth of the city and the country as well.
The Filipino-made Mitsubishi L300 is also being constructed in the same Sta. Rosa plant. Since its launch three decades ago, the dependable workhorse has moved over 190,000 units, and it recently commemorated its 200,000th production milestone.
Apart from the Mirage G4 and L300, other Mitsubishi products that also performed excellently include: the Mitsubishi Xpander crossover with 899 units sold (144 percent); Strada pick-up truck with 656 units sold (116 percent); and Pajero SUV with 25 units sold (277 percent).
With the successful launch of the Mitsubishi Rollback promo in September, MMPC will extend the promo until Oct. 31, 2020.
The promo will bring back the selling retail price of the Mirage G4 GLX MT for as low as P528,000 and the L300 at P698,000 (this price for the L300 does not include the optional rear body).
To know more about Mitsubishi PH, its products and offers, you may visit www.mmpc.ph or contact your preferred dealer.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.