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The way the auto industry is hard at work right now, it sure does seem like everyone’s intent on making up for lost ground. And there’s a lot of lost ground to catch up to.

With 2020 sales targets made in the heady, pre-CoViD final months of 2019 now conclusively unattainable, industry players are now trying to make the most of the remainder of the year. We’re finding out, though, that a lot has been done in the past few months—enough to gain momentum to end 2020 with a respectable bang, just not with the “boom!” we had been dreaming of before the pandemic rained on our motorcade.

Flurry of activities

There had been a flurry of activities from various auto companies. Here are just some of the more prominent ones:

o The 30th anniversary celebration of Honda Cars Philippines Inc (HCPI) and its multiple launches—of the all-new Honda City and new CR-V, its virtual showroom and flagship store on LazMall, and the opening of its 35th dealership in Tagum City;

o Toyota Motor Philippines (TMP) giving Hiace Commuters a livelihood push with its promo offer;

o Hyundai Asia Resources Inc (Hari) first virtual awards;

o Isuzu Philippines Corp (IPC) stays the CSR course with its “Kasama Mo” campaign.

‘11.11’ sale

As part of Lazada Philippines’ upcoming “11.11” sale this November, HCPI has announced that it would be raffling off one all-new Honda City 1.5S CVT. To join, customers must follow Honda’s LazMall flagship store page to earn one e-raffle entry. They may also earn additional four entries upon purchase of any item from Honda’s LazMall flagship store from Nov. 1 to 20. The raffle will be drawn on Nov. 25. Customers can also check out HCPI’s virtual showroom at www.hondaphil.com.

HCPI also inaugurated Honda Cars Tagum, its 35th full-service dealership and the 5th in Mindanao, under the ANC Group of Companies on Oct. 19. Located at Purok 1 Rizal, Canocotan, Tagum City in Davao del Norte, the Honda Cars Tagum dealer showroom is open from Monday to Saturday, 8 a.m. to 5 p.m.

‘Oil-In’ promo

Toyota Hiace Commuter owners are now entitled to discounts to change oil and filter services from any Toyota dealer nationwide. TMP’s “Oil-In” promo entitles Hiace Commuter vans used as commercial shuttles or delivery services discounted change oil and filter services from any Toyota dealer nationwide. With this offer, Hiace Commuter models being used as school bus, UV Express, ambulance, tourist and airport shuttles, and in courier or deliveries can be serviced by Toyota’s expert technicians with as much as P1,170 savings.

“The Toyota Hiace, the Commuter variant in particular, has played a big role in moving people and industries through the years, and its usefulness has become more evident now that physical distancing is the norm,” said Rainnier Gregorio, TMP’s first vice president for customer service operations. “Commercial Hiace drivers and operators have been doing great service to the public, and we’d like to assist them, especially now that most of them need assistance to restart their operations.”

The Oil-In promo is available until Dec. 29, 2020 to owners of Hiace Commuters bought from any Toyota dealer since 1996. Models bought from 1996-2005 can get the change oil and filter service for only P1,599 (from the original price of P2,553), while those bought from 2005 – present (except Hiace Commuter Deluxe) can be serviced for only P1,999 (down from the original P3,169).

Hari’s ‘Great Reset’

Hari, the country’s official distributor of Hyundai vehicles, recently honored San Juan Group’s Hyundai Commonwealth Avenue as its 2019 Dealer of the Year in Passenger Car (PC) at the first virtual Hari Dealer of the Year Awards (Doya) 2020.

Hyundai Commonwealth Avenue (HCA), under the helm of lawyer Anna Lyne P. San Juan-Ponferrada, stood out from among the 42-strong Hyundai PC dealerships nationwide for topping Hari standards in the key areas of sales, aftersales, customer relations management, and parts operations.

This would be the second Doya Award for HCA, as it bagged the top award for the first time in 2012.

This year’s Doya would be more meaningful amid the challenges posed by the CoViD-19 outbreak. Celebrated virtually, the year’s theme, “The Great Reset”, reflects Hari’s “new approach and renewed drive toward delivering #BetterJourneys to its customers”.

Said Hari President and CEO Maria Fe Perez-Agudo, “The pandemic cannot stop us from giving honor and recognition where it’s rightfully due. The CoViD-19 virus has turned mobility upside-down. Yet amidst this topsy-turvy world, we faced our fears and joined forces like never before to create our own Better Normal ecosystem.”

‘Kasama Mo’ campaign

On the CSR side, IPC’s ‘Kasama Mo’ campaign conducted its second round of donations to partner institutions. A total of 296 sets of personal protective equipment (PPE) were donated to the Philippine Red Cross, Caritas Manila (294 sets), and the Philippine Coast Guard (147 sets). Representatives of IPC held simple turnover rites at the partner institutions’ satellite offices in Manila (for Caritas Manila, and the Philippine Coast Guard) and Santa Rosa City in Laguna (for Philippine Red Cross).

The “Kasama Mo” campaign has been IPC’s continuing response to the global pandemic. Faithful to IPC’s value of being “Your Responsible Partner”, the “Kasama Mo” campaign actively promotes the importance of sharing and caring and gives an opportunity for Isuzu customers and stakeholders to support frontliners with every Isuzu vehicle produced and bought. The PPE sets are utilized by the partners’ brave and devoted frontliners who continue to risk their lives for their fellow citizens.

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