Those who follow the career of the late Marlon Brando would certainly remember him in his role as gang leader Johnny Strabler in the movie The Wild Ones released in 1953. An avid motorcyclist in real life, Brando chose to ride his own bike in the movie: a Triumph Thunderbird.

Another Triumph would later star in another classic film, this time, ridden by another departed actor Steve McQueen. In the 1963 American war epic The Great Escape, McQueen played the role of American pilot Virgil Hilts who tried to outrun a chasing pack of Germans by jumping over barbed wire fences. To make this stunt possible, a TT Special 650 Triumph was used but was painted black to resemble a Nazi motorcycle.

These two films were perhaps the greatest endorsements the British motorcycle brand had as it reigned supreme until the ’70s. During those years, Triumph became one of the world’s oldest and most iconic brands with game-changing motorcycles, race wins, land speed records, high-profile riders, and generations of enthusiasts.

Last week, Autohub Group of Companies announced the official entry of the iconic brand to the Philippines, promising to serve the country’s strong community of Triumph fans as well as discerning riders who value heritage, quality, design, performance, and innovation.

“Many of you have asked, and we listened,” said Willy Tee Ten, president of Autohub Group who added that it took four years of courtship for Autohub Group to include this prestigious British motorcycle brand into their line-up that now include ultra premium car brands Rolls-Royce, Pagani, Mini as well as Lotus. Likewise, Triumph Motorcycles will also join Vespa and UM Motorcycles as the other motorcycle brands under the Autohub Group in the country.

Greenhills showroom

To kickstart our operations in the Philippines, Tee Ten said the Triumph Motorcycle showroom in Ortigas avenue, Greenhills will serve as a one-stop hub, showcasing the brand’s comprehensive lineup of premium motorcycles geared toward performance, lifestyle, and adventure riding. During the virtual launch held last week, Paul Stroud, Chief Commercial Officer of Triumph Motorcycles, and Miles Perkins, Head of Brand of Triumph Motorcycles expressed optimism toward the Philippine market.

No less than 10 motorcycles are already available for purchase, including but not limited to the Bonneville T120, Scrambler 1200 XC, Tiger 900 GT, Rocket 3 R, and Street Twin.

In addition to the official merchandise, apparel, and genuine accessories available to complete the Triumph experience, the showroom will also feature a spacious, dedicated service area. Not only will brand new purchases come with warranty, but the showroom will also welcome owners of older Triumph motorcycles.

To cap last week’s celebration, Tee Ten also led the holding of a very special auction for a good cause where a premium and exclusive Triumph Bobber TFC, #667 (of 750 to come out of the Triumph Factory Custom or TFC program) went under the hammer.

Part of the proceeds will be given to the PGH Medical Foundation, Inc. for the benefit of Philippine frontliners.

For more information about Triumph Motorcycles, head over to their Facebook page,