A buyer looking for her first ever car; a carmaker on a quest for a second chance—two paths intersect and now go on a shared journey.
Noema Angelias had her mind open when she was on the lookout for her first car. Last July, she finally found one that she was confident enough to buy.
It wasn’t a sedan. It wasn’t even a vehicle made by the more established Japanese, American, Korean, or European marques.
She risked it all on a Chery, a Chinese brand that tried its luck once on our shores but spectacularly missed the mark.
Now that Chery has taken another go at the local market (under new distributorship with the United Asia Automotive Group, Inc.), it brings a much more formidable lineup of models as embodied in its Tiggo series of crossovers and SUVs.
It was the Chery Tiggo 5x AT that caught Noema’s eye in July. Though she initially wanted to buy a sedan or any of the competing crossovers from two American brands and a Japanese car maker, the Tiggo 5x’s subtle charm, bold warranties, sub-million pricing and favorable reviews online and in mainstream media eventually won her over.
Her decision was bolstered when she joined the growing Chery Tiggo 2 and 5x Facebook community.
Five months into her purchase, Noema is one happy Chery Tiggo 5x customer. I got to know Noema last September when I chatted with her about her crossover. She’s as satisfied now as she was then.
Her Tiggo 5x has now run over 1,700 km, and just had its first preventive maintenance service (PMS) last October.
Noema is looking forward to countless thousands more kilometers of happy, worry-free motoring with her Tiggo 5x, what with Chery’s 5-year general vehicle warranty, three years free PMS and the 10-year or 1-million km engine warranty on the model.
At 48 years old, Noema said she was glad she was able to buy the kind of vehicle she really wanted. “The crossover is my dream car. I just didn’t expect that dream to come true in the form of a Chery. Now that I’m driving the Tiggo 5x AT, I’m truly happy with my decision,” she said.
“What I like most about this car is how smooth it drives, how my passengers say they feel comfortable, as it is surprisingly spacious inside. Now, I’m just waiting for more accessories so I can spruce it up some more”.
I myself already had a couple of chances to take the 2020 Chery Tiggo 5x Lux AT for a spin around Metro Manila in the past three months. In both instances, the Tiggo 5x Lux performed consistently—a no-nonsense crossover that does what it’s supposed to do in the city, suburbs, or rural setting. There’s no “whoopee!” moment as far as acceleration goes, especially in steep climbs, but who needs that kind of aggressiveness in docile urban settings, anyway?
More importantly, the Chery Tiggo 5x Lux AT busts the myth of the million-peso top-of-the-line crossover. My ride retails for just P950,000, while Noema’s goes for just P860,000. The entry-level Tiggo 5x retails for P818,000.
The Tiggo 5x has been designed as your middle-of-the-road looker, appealing to as many pairs of eyes as possible (not too loud nor too drab). Inside, the Tiggo 5x Lux seems to want to associate itself with a new generation of tech-savvy drivers. The older ones might need to take a few minutes more to get oriented with buttons and digital readouts, but they’ll get the hang of it.
Is it safe to say Chery has made the most of second chances? Well, if Noema could sing out what she feels like about Chery and her Tiggo 5x AT, maybe it would go something like “I don’t care who you are, where you’re from. Don’t care what you did, as long as you love me.”
Check out more details about the Chery Tiggo lineup at www.cheryauto.ph