The auto industry, as we know, it is definitely changing. Many of the year’s most important new vehicle debuts, including dealerships inaugurations were held not on swanky hotels or actual sites attended by hundreds of media and guests but online in a virtual launch.
Suzuki Auto Clark (shown in main photo) is one of these latest openings that adapted to the new normal and followed protocols.
“New dealerships like Suzuki Auto Clark prove our unyielding commitment to our customers despite all the challenges we face this year. Together with their vast experience in the industry, this addition to our dealer network helps bring the brand to the forefront,” said Keiichi Suzuki, Suzuki Philippines GM and VP for the Automobile Division.
Suzuki Auto Clark, the second dealership (after Suzuki Auto San Fernando) managed by Family Cars Inc., is expected to boost Suzuki presence in Clark, Pampanga. Through a virtual ceremony, the event was participated in by dealership’s Executive Director, Ms Diorella Laus, and Chairman and CEO, Ms Lisset Laus-Velasco.
Founded by the late Pampanga-based business magnate Liberato “Levy” Laus, the Laus Group of Companies is considered one of the largest multi-brand networks in the Philippines today, a highly diversified conglomerate with automotive dealerships as its core business.
The dealership satellite rises in an 85 sqm property that has a showroom enough to highlight two Suzuki units. The dealership satellite’s aim is to cater to the market inside Clark Freeport and Special Economic Zone. Suzuki explained that in the new normal, Suzuki stays true to its commitment in not only helping the community bounce back but also ensuring a safe environment not just for their customers but also for their employees.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.