The onslaught of COVID-19, an unforeseen force that has halted production, disrupted sales and caused financial pain to the local automotive industry since last year, may have brought unforeseen benefits for some of the new players.
“(Last year) MG Philippines was able to learn more about the market, the needs of our clients in light of limitations brought about by COVID-19, and ramp up our safety and sanitization practices in all our dealerships, while also addressing the needs of clients who could not physically visit our showrooms and dealerships,” recalled Atty. Albert Arcilla, president and CEO of MG Philippines. “We also made innovations to adapt to servicing the needs of our clients, examples of which are our MG Live Chat service and the MG remote diagnosis programs to afford a safer and more convenient aftersales experience.”
MG has been under the distributorship of The Covenant Car Company, Inc. (TCCCI) since October 2018.
Despite last year’s situation, MG Philippines sold 1,801 vehicles from January to June 2020, which is even better than the 1,784 units the company sold in the first half of 2019. By September of 2020, the brand notched 2,854 unit sales, a phenomenal achievement to celebrate its second anniversary the following month.
“MG Philippines gained a significant growth in market share in 2020, showing that Filipinos are positively receptive to MG products and services. With the sustained launch of the MG 5 sedan throughout the first quarter of 2020, MG Philippines began 2020 on a high note. The overall presence of the MG brand continued to strengthen last year as evidenced by a highly-engaged and growing amount of followers on our online and social media platforms. We also gained another seven dealers in 2020 to round up the total MG dealer network to a strong 31 MG dealerships nationwide,” reported Atty. Arcilla.
Atty. Arcilla expects last year’s bestsellers, the MG ZS Crossover SUV and the MG 5 sedan, will carry its sales momentum in 2021. “We foresee a continued public interest in these models because of their extremely high value propositions. On one hand, you can have a fully-equipped SUV available for less than P1 million; and on the other, you can drive home a compact sedan-sized car with a sub-compact price tag. These British heritage models, like the others in MG Philippines’ stable, will continue to present top-notch, attainable mobility solutions for all Filipinos.”
Also for his year, Atty. Arcilla promised to enrich their buyer’s online shopping experience. “MG Philippines now has a brand-new online selling platform: BuyAnMG.com. This pioneering service will enable clients to reserve and purchase their preferred MG vehicles via secure online payment, from the convenience of their smart devices.”
He added that MG Philippines is also set to introduce the RX8 midsize SUV (shown in main photo), and new variants of the popular MG ZS Crossover SUV and MG 5 sedan.
Previewed last February (unfortunately, COVID-19 happened, and the company’s plan to launch it in April 2020 got derailed), the RX8 is MG’s entry in the mid-size SUV arena. Just a few millimeters short of its stablemate, the Chevrolet Trailblazer, the RX8’s arrival is another major step forward for the surging British-born auto brand.
Atty. Arcilla added that the RX8 will further reinforce the brand’s reputation for delivering premium quality vehicles at non-premium prices. “MG Philippines will maintain its competitive positioning and will be more aggressive in certain key segments.”
And despite the expected challenges ahead—the implementation of (Department of Trade and Industry) safeguard measure, the COVID-19 and its emerging strains—Atty. Arcilla assured that TCCCI-MG Philippines will continue to raise the standards of its products and services. “While doing so, we will seek and follow government guidance on how to protect against infections within the MG community and its stakeholders, as well as for its valued customers.”
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.