Suzuki Philippines Inc. (SPH), the country’s pioneer compact car distributorship, ended 2020 with the highest recorded market share in the company’s history—6.3 percent—after selling a total of 15,515 units.
“We in Suzuki Philippines are proud to share this achievement to everyone who supported us and continue to make Suzuki their choice when it comes to automobiles. The past year is proof that we remain relentless in our goal to give the Filipino people quality driving experience. With the new year, we assure our customers that we will continue to be unwavering in our commitment to provide top-quality products and commendable service as we all thrive this 2021,” said Keiichi Suzuki, VP and GM for SPH Automobile Division.
With the Ertiga (24 percent of total sales), Carry (14 percent of total sales), and All-New S-presso (13 percent of total sales) becoming Suzuki’s top sales drivers last year, SPH remained optimistic to carry the momentum into 2021.
Suzuki related that last year, the company banked on its digital resources to ensure that the brand is available and within reach to its customers and buyers. It launched services such as online auto loan features in their website, online test drive bookings, and virtual showrooms.
Last year, Suzuki took its much-anticipated annual Virtual Autofest digitally, making sure that Suzuki fans are still able to experience the excitement of the celebration within the confines of their home.
The introduction of the All-New S-Presso and All-New XL7 in the local market was one of Suzuki’s highlights last year, two models with different personalities and offerings on their own.
“Last year posed unexpected turnout of events across different industries, and we are humbled to have been able to thrive and achieve new landmark events including ground breaking ceremonies for dealerships soon to rise and even a virtual opening for newly-opened dealerships in Marikina and Clark. This year, we are ready to provide customers with more options to answer to their expectations in driving in comfort,” promised Suzuki.
In fact, SPH is set to continue treating its customers with its latest product offerings, as well as get closer to more customers with new dealership openings. “With the Ertiga, Carry, and All-New S-Presso making it to Filipino homes as their dependable partner on the road, these top-selling Suzuki models are sure to make more waves this 2021 along with Suzuki’s upcoming new offers set to impress the Philippine market,” added Suzuki.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.