By Daxim L. Lucas
Around this time last year, Toyota Motor Philippines (TMP) chair Alfred Ty was expressing “guarded optimism” about the company’s business prospects in 2020. While he mouthed encouraging words, he was quietly worried about what was then an emerging virus whose destructive power on the global economy was only starting to manifest itself.
What a difference a year makes.
Last week, Ty and the rest of Toyota’s top local brass briefed the press on the firm’s performance for the previous year and, on hindsight, maybe they shouldn’t have worried too much.
Toyota remained the undisputed leader, capturing 41 percent of the Philippine auto market, with sales of over 100,000 units. And according to industry news website autoindustriya. com, the top 10 best selling vehicles in the Philippines for 2020 was almost an exclusively Toyota affair, with the brand’s models taking the top six ranks and the 10th spot, too.
More importantly, Toyota Motor Philippines said it would start operations of a P4.5-billion Batangas vehicle logistics hub later this year on its 32-hectare property located near the Batangas port, the country’s main gateway for imported vehicles.
Company officials said the hub would house a predelivery inspection and postproduction installation facility with a capacity of 160,000 units per year and a stockyard that can accommodate at least 4,500 cars at a time.
Similar to its Santa Rosa vehicle logistics center, the new facility would have an 18-truck lane covered car carrier loading and unloading area. This would help ensure the safety and health of its employees, enabling them to operate in any weather condition.
“The auto industry is a key driver of economic activity and an essential part of the drive to increase mobility,” TMP president Atsuhiro Okamoto said. “At the heart of the Batangas vehicle logistics hub is our promise of making ever better cars for our customers. [To preserve] the quality of our vehicles, from production in various plants all over the world to [delivering to] dealers and customers, efficient logistics is necessary.” Talk about putting one’s money—at least P4.5 billion worth—where one’s mouth is, huh?
This article is part of the Biz Buzz column in today’s Business Section of the Philippine Daily Inquirer
MAIN photo shows TMP president Atsuhiro Okamoto, TMP chairman Alfred Ty and GT Capital Auto Dealership Holdings chairman Vince Socco presiding over a press conference at the Grand Hyatt Hotel