Soljitz G Auto Philippines (SGAP) is making strides in expanding Geely’s network all over the Philippines. After opening Geely Imus in Cavite last January and Geely Cebu last month, SGAP formally welcomed Geely Baliuag in Bulacan to its fold last week.
Geely Baliuag, which is the ninth since SGAP was established in 2019, will be managed by SGAP’s dealer partner Autospectrum Corp. which has been in the automotive business for almost two decades. “We look forward to taking part in bringing success to the Geely brand with this partnership. Geely Baliuag is now more than ready to serve its customers in the eastern part of Bulacan,” announced Autospectrum Corp. president Dexter Co.
Geely Baliuag, located along DRT Highway in Barangay Sabang, is now fully operational from Monday to Saturday, 8am to 5pm (for inquiries, Geely Baliuag may be reached at 0917 960 4665 or firstname.lastname@example.org).
SGAP president and CEO Mikihisa Takayama said, “Bulakenyos don’t have to travel farther to get the refined, wonderful, and fun ride that they are looking for. This year, Geely customers could expect more dealerships to rise as part of our aim to serve them more.”
Early this month, Takayama also witnessed the groundbreaking of Geely Manila, which will be managed by shareholder and now dealer partner, Yuchengco Group of Companies’ (YGC) House of Investments. “This is consistent with our goal to expand SGAP’s dealer network and to reach more Geely customers nationwide. SGAP will continue to work hard for our customers. Our partnerships are a significant step in realizing our goal despite the pandemic restrictions. The rise of more Geely showrooms is definitely something to look forward to.”
Currently, Geely is now present in EDSA corner Corregidor Street in Quezon City (Geely North EDSA); Quezon Avenue in Brgy Tatalon (Geely Quezon Avenue); Brgy Kauswagan in Cagayan De Oro, Misamis Oriental (Geely Cagayan de Oro); along Emilio Aguinaldo Highway in Anabu 1-D, Imus, Cavite (Geely Imus); along J.P. Laurel Highway in Barangay Sico, Lipa City, Batangas (Geely Lipa); and Sampaguita Road in Guiwan Porcentro, Zamboanga City (Geely Zamboanga). There’s also Geely Cebu City, Geely General Santos City, Geely Davao City, Geely Iloilo City, Geely Dagupan in Pangasinan, and Geely Makati City. Expected to open soon are Geely Pasay City, Geely San Fernando City, and Geely Las Pinas City.
With such growing dealership network, SGAP recently held its first, and very successful, Dealer Conference to further bolster SGAP’s ties with its dealer partners and strengthen the business amid still looming uncertainties in the industry.
During the virtual event, SGAP laid down its forecast for the year, plans, programs, and strategies, among others. Present in the virtual event were the officials from Geely Automobile International Corp. (GAIC), Sojitz Corp. Tokyo, and SGAP and its dealers.
SGAP even set its sales target to around 9,500 units for 2021. According to SGAP Sales and Marketing General Manager Froilan Dytianquin, “this will provide around 3 percent market share given that the new vehicle demand is forecasted to be at 300,000. This forecasted volume and market share will generally make Geely further climb up in the industry ranking.”
“We foresee that Geely will soon be another formidable brand in the country. While the market gave our popular models—the Coolray, Azkarra, and Okavango—very positive reception, expect Geely to unveil more exciting products in the coming months,” promised Takayama.
During the conference, GAIC also recognized SGAP as Distributor of the Year in Marketing for being able to exceptionally perform in spite of the continuing COVID-19 pandemic and restrictions. GAIC Deputy General Manager Jenny Jin informed that in 2020, Geely got the highest export volume to the Philippines among all Chinese brands.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.