GAC Motor (Guangzhou Automotive Group Co. Ltd.), one of the big automakers in China, is one of the new brands to enter the PH market in recent years.
Relatively young as it really is in the local auto scene, GAC Motor boasts 66 years of manufacturing experience, partly as OEM assembler and manufacturer for some of the top Japanese and American brands for China. It has passed stringent quality controls and even winning awards in the process, including being the top Chinese brand by J.D. Power Asia Pacific for eight straight years.
The leading rating agency’s Asia Pacific China Initial Quality Study (IQS) is a report and indicator of vehicle quality, recognizing top-performing automobile brands and products through the evaluations of tens of thousands of consumers. And GAC’s GS8 model was also awarded the top spot in quality in the large SUV market segment in China.
A visit to some of its manufacturing sites as well as its massive R&D center allowed local motoring journos to meet its head of design Zhang Fan, whose wealth of design experience in his years in Europe with brands like Mercedes-Benz has obviously influenced and molded GAC’s design philosophy and brand direction. Quality and reliability are not just marketing and advertising pitches, to guarantee its customers with producing consistently high quality vehicles, GAC Motor has initiated the QDR Project—high Quality, high Durability, and high Reliability.
Through this project, GAC Motor has built a world-class supply chain system and established the industry-leading standards for vehicle parts and component quality.
During the same visit, GAC presented its world-class R&D Center with 15 different kinds of laboratories covering vehicle, powertrain and new energy, one trial production workshop with welding, painting, general assembly and machine processing, and one automobile test site, all validating the claim that Chinese brands like GAC has come of age and has made China an automotive superpower.
The country’s robust economy and rapid industrialization gave so much leverage in terms of economies of scale for companies like GAC as it strengthened its global supply chain system. Aside from having access to leading auto part brands such as Bosch, Denso, Continental, Aisin, Siemens, and Magna, the production volume allows them to develop vehicles at a very affordable cost. It also continues to develop its manufacturing expertise having been long partners with Japanese and European automotive brands like Toyota, Honda, Mitsubishi, Isuzu, and Fiat Chrysler Automobiles, N.V. (FCA) to produce vehicles on a massive scale to supply the immense local Chinese market. Globally, its brand is already present in 25 countries in the Middle East, South Africa, and Southeast Asia.
GAC Motors is represented in the Philippines through its exclusive distributor, Legado Motors, Inc., owned by former Ilocos Sur Governor and now Narvacan Ilocos Sur Mayor Luis “Chavit” Singson, who’s not only one of the country’s most prominent and influential politician but also a very successful businessman as well. It recently launched another new model, the GN6 minivan to beef up its vehicle line-up consisting of the following: the GA4 sedan, GA8 executive sedan, GS3 sub-compact SUV, GS4 compact SUV, GS8 midsize SUV, and the GN8 minivan.
Alvin Uy wears many hats, foremost among them being an executive for a home improvement chain and real estate developer and part of a family-owned chemical business. Aside from writing about motoring news and car reviews, he loves to write about traveling, food and wine reviews, mechanical timepieces and classic cars.