The way we buy cars has changed. While the COVID-19 pandemic certainly helped nudge this shift along, it was already well underway long before the virus arrived as buying anything online has been a creeping trend for the past several years.
With the onset of lockdowns and shelter-in-place orders in most areas of the country, this trend exploded, accelerating online car sales, boosting a trend for digitization in supply chain and customer interaction and disrupting a traditional industry. Sojitz G Auto Philippines (SGAP) is among these car companies that reshaped the way they do business.
Just recently, the official distributor of Geely brand of vehicles in the country, opened a virtual versions of SGAP-owned dealerships namely, Geely North Edsa and Geely Makati. Others dealerships will soon have their own virtual showrooms.
“Just as we were expecting for a solid economic rebound after many businesses including the auto industry were brought to a grinding halt, it seems like we would have to endure more and adapt further to the new normal. Our bid to continue serving our valued customers without putting their safety at risk during these times continues,” said SGAP president and CEO Mikihisa Takayama.
With these virtual showrooms, Takayama explained Geely customers may shop for their vehicles in the comfort of their own homes. “Now more than ever, we see a growing worldwide trend for online shopping which now includes passenger vehicles.”
Logging on to the dealer websites, Geely customers may do the following:
- Take a peek at all Geely models’ exterior and interior with price and specifications.
- Book for a service appointment
- Apply for car insurance
- Chat with an online sales agent
- Make an online transaction for car purchase
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.