Yosuke Nishi will be the new president and CEO of Sojitz G Auto Philippines (SGAP), the official distributor of Geely brand of vehicles in the country, starting May 1, 2021.
Previously SGAP’s EVP, Nishi takes over from Mikihisa Takayama who will end his assignment this month to fulfill a new role at SGAP’s mother company, Sojitz Corp. in Tokyo, Japan.
Nishi started his automotive stint in the Philippines as an executive from 2012-2018. He admitted that he has learned to love the country and the Filipinos.
“Since I am really fascinated by the Filipino culture, I wanted to come back to the Philippines. And during my short stay in Japan, I had been visiting the Philippines for the preparation of the establishment of SGAP. I have worked on getting an approval from Sojitz to establish the Geely business,” said Nishi.
Being hands-on with the rise of the Geely brand in the country, the incoming SGAP President and CEO has definitely built a deep connection with the business, even calling it his “baby”.
“Since SGAP, the Geely business in the Philippines, is my baby, I felt the need to grow it together with our customers and business partners. I want to assure everyone that SGAP/Geely Philippines can give the best services and experiences to the customers,” Nishi added.
Geely was launched in the country last September 2019 under its local distributor SGAP. As the company’s President & CEO since 2019, Takayama led SGAP to aggressively move in making Geely’s presence known in the local car market consistently with its successful launches of the Geely Coolray as well as the Azkarra and Okavango in spite of the fragile state of the auto industry as a result of the pandemic.
During his term, Takayama has also directed the Geely brand into achieving its milestones as a young brand in the Philippine automotive market. Geely has consistently logged high sales record with Coolray managing to be the top-selling model in its class in most months from 2020 to 2021.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.