Hyundai opens 41st dealership in Silang, Cavite


Hyundai Asia Resources, Inc. (HARI), the official Philippine distributor of Hyundai vehicles, held a virtual launch of its 41st dealership, Hyundai Silang, today.

Hyundai Silang is the sixth Hyundai dealership of Hyundai Alabang, Inc. led by Dealer Principal William Chiongbian II. 

Hyundai Alabang, Inc. counts almost two decades of strengthening Hyundai’s presence south of Metro Manila through Hyundai Alabang, Hyundai Las Piñas, and in southern Philippines with Hyundai San Pablo, Hyundai Naga City, and Hyundai Southern Mindanao.

Hyundai Silang is now seen to revolutionize the automotive landscape of Silang and greater Cavite and ultimately contribute to the overall revival of one of the country’s major growth hubs.

Cavite is one of the Philippines’ most populated, industrialized, and fast-growing provinces. Thanks to its reliable road network, the province makes for a popular weekend get-away from the congestion and heat of the Metro. While Silang, which is a thriving agricultural hub and a real estate and eco-tourism destination place on the rise is integral to development efforts south of NCR.

At the marker unveiling of Hyundai Silang are, from left, Ms. Evelyn Pilapil, Vice President for Corporate Services and Mr. Maxwell Quilat, Group Chief Operating Officer representing the Hyundai Alabang Group; and Mr. Victor Vela, Head of Sales Operations Division and Mr. Richard Gapasin, Vice President for After Sales Service and Parts Operations representing Hyundai Asia Resources, Inc. (HARI).
Hyundai Silang is now open to serve the public for better journeys ahead.

On welcoming the newest member of the HARI dealership fortress, HARI President and CEO Ma. Fe Perez-Agudo paid tribute to Silang’s historic roots as a flashpoint of the Philippine revolution: “Today, we stand at the front lines of a new revolution in our struggle to overcome the devastating impact of COVID-19. We at Hyundai are one with the people of Silang in restoring and revitalizing local businesses.” 

While Mr. Chiongbian reiterated his group’s commitment to provide the Silangeños Hyundai’s signature #BetterJourneys in Sales, After Sales, and Parts: “We are here to help move people and businesses and, ultimately, contribute to driving the much-needed economic recovery at the municipal, provincial and regional levels. We put our extensive portfolio of safe and reliable vehicles and the skills, hard work, and dedication of our employees to the service of the Silangeños in the New Normal.”

See Also

The newly-minted member of HARI’s nationwide dealership fortress boasts of an elegant and convenient space designed for eco-friendly operations, meeting the global standards for Hyundai dealerships the world over. Plus, customers are assured of a safe and secure environment, through Hyundai’s Guidelines for Protection and Safety (GPS). GPS, which now counts a year of implementation at all Hyundai dealerships in the country, is HARI’s pioneering program to COVID-proof its operations by establishing globally and locally-prescribed safety protocols to safeguard the wellbeing of customers and employees alike. Hyundai Silang is also pre-certified GREEEN (Geared for Resiliency and Energy Efficiency for the Environment) by the Philippine Green Building Initiative (PGBI), having received the “Molave” rating, or 75% compliant with PGBI’s GREEEN standards.

Ms. Agudo further revealed that amidst the many challenges and shutdowns that the local auto industry faces, Hyundai has emerged most resilient—and consistently aggressive in expanding into the country’s emerging growth hubs. “On our 20th year in the business, we continue to grow as one Power Forward company in 2021,” said Agudo.

HARI’s timely digitalization of its key operations now affords customers in Silang and surrounding areas safe, contact-less transactions via Hyundai Online Market Experience (H.O.M.E.), a web-based platform that integrates the car buying experience, and the 6 Steps ARMOR (Active Response, Management, Operations, and Resumption) Service Process, which reworks HARI’s ‘Right Here, Right Care’ After Sales promise: worry-free vehicle ownership in COVID times. Hyundai Silang is located in Barangay Lalaan 1, Aguinaldo Highway, Silang Cavite. Customers now have the option to drop by or contact the dealership through, the Hyundai Philippines Facebook page, and the Hyundai CARES (HCARES) Contact Center e-mail