One of the fastest growing car brands in the country has just tapped actress and social media star Alex Gonzaga-Morada or Alex G to be its latest brand ambassador. After days of teasing on social media, Chery Auto Philippines finally welcomed the generations’ most influential multimedia icon through a 60-second premier video on Chery Auto Philippines’ Facebook and YouTube channels showing Alex G skilfully driving the Tiggo 7 PRO in both scenic nature and city views.
Her billboard ads with the Tiggo 7 PRO were also unfurled along major thoroughfares of Metro Manila to coincide with Friday’s presentation.
“Honestly, I used to think that driving wasn’t meant for me until I was introduced to Chery Auto PH. I was acquainted with the Chery Tiggo line-up and these vehicles left me amazed with the comfort, tech features, and colors! I love the style and most of all, its value-for-money,” said Alex G, who belongs to the Top 10 most influential YouTubers in the Philippines.
Just recently, she garnered over 10.7 million subscribers and is also one of the most-followed Instagram icons, currently with over 11 million counts on her base.
Chery Auto Philippines president Rommel Sytin said during the unveiling that having Alex G as the newest member of the Chery family is very timely. “Earlier this year, we shifted our campaign focusing on how ‘Fun-To-Drive’ a Chery is. The overall messaging is bright, colorful, vibrant, and sensational, and frankly, I can’t think of any other influencer that fits this car personality other than Alex G.”
The 33-year old actress who is also an entrepreneur remarked that Chery is her first automotive brand endorsement. “I’m also an owner of a Tiggo 7 PRO and during my first time driving it, admittedly, it made me feel like I’ve been a PRO driver for years. I really enjoyed a number of never-before-offered tech and features that are so connected to my daily lifestyle.”
She shares an extra-long list when asked about her top picks on her crossover: “After a long day at work, the luxurious leather seats comfort me. The dual-zone function of its air conditioning is also perfect not just for the driver but also for the passengers—it’s cool and just right for my hot morning call times. I can also put all my wardrobe sets, make-up, and other big equipment in its spacious trunk, and I never had a hard time opening it because of its automatic tailgate lifting function.”
Another favorite for Alex G is the 360-around view monitor that appears on the infotainment system’s 10.25-inch screen. “The surroundings of the car automatically pops out on the screen, and it feels like I have an eye on every corner and inch of my Tiggo 7 PRO. Also, the ambient lighting which smoothly jams with the beat of my music is lit. I’m down for loud drives, and the flashing lights intensify my fun driving mode especially at night. It’s like holding a club party on my wheels. Of course, I need to update my netizens now and then, and the wireless mobile charger of my car ensures that my phone battery is always at 100 percent. I love it!”.
The Tiggo 7 PRO also sports a huge panoramic sunroof that Alex G said is perfect whenever she shoots her vlogs. “The natural lighting makes my skin glow, it helps me build my self-esteem and confidence. It’s a beauty secret unleashed.
But aside from tapings, Alex G also heads the marketing division of her family’s beverage business. “On top of that, I am also a dedicated housewife—that’s why the Tiggo 7 PRO is a big help in fulfilling my daily duties because of the driving comfort it provides,” she noted.
“Chery will surely go a long way, and I’m very excited and grateful to be part of this sweet journey. The stylish crossovers, plus the jam-packed freebies and services? That’s what my netizens and the rest of the Filipinos need,” she said.
Sytin explained that Chery’s new Fun To Drive campaign envisions the Tiggo crossover line-up as the go-to rides for the youth, for families, and for every lifestyle that requires dynamic, exciting, and fully functional mobility. “Just like Alex G, we want our customers to feel that driving is no longer a responsibility. It’s now a fun experience that you can look forward to whatever your daily routine is. It gives you the time to enjoy the roads, to relax, and to bring out the PRO in you.”
To know more about Chery Auto Philippines, follow the official social media pages @cheryautophilippines or visit www.cheryauto.ph. You may also download the Chery Auto PH mobile application available on Google Play, App Store and App Gallery.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.