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For the past 23 years, the Reader’s Digest, now a digital-first, multiplatform media company, has approached Asian consumers to ask their opinions on what brands of products and services are important to them so it could confidently dissect precisely what features a trusted brand must nurture in order to maintain relevance and purpose.
To be included in the Reader’s Digest’s Trusted Brand means one enjoys international appeal, yet at the same time upholds a strong local connection. Making this year’s list—even achieving the highest recognition—is  Goodyear Philippines, Inc., a 2021 Platinum Awardee under the Tire Category.
“We at Goodyear Philippines are truly honored to earn the Platinum Award in the 2021 Reader’s Digest Trusted Brands Awards in the Tire category. We dedicate this award to our customers and the community who have been our inspiration in striving to be the most valued tire brand,” said Goodyear Market Director for Philippines, Vietnam, Singapore and Export Markets, Susi Gamers.
Gamers added: “For 123 years, Goodyear has been a brand that continues to innovate and offer more value to its consumers. Apart from offering the usual manufacturer’s warranty to our product, we backed this up by giving more to our customers such as the Worry-Free Assurance providing vast benefits such as Roadside Assistance, Personal Accident Insurance, and Road Hazard Protection that only the Goodyear brand has. We continue to make our brand even more valuable by taking good care of our customers and the society as well and by offering more.”
Gamers added that with over a century of operations in the country, Goodyear has established a strong brand presence by offering innovative, quality, and reliable tires and services. “Over the years, Goodyear Philippines strives to earn the trust and confidence of its most valued customers by offering technologically advanced and sustainable products. These are highlighted in the features and benefits that Goodyear tires present. A variety of patterns and sizes are available to respond to the diverse needs of the market. GYP is also an advocate of road safety and social responsibility. 
The Trusted Brand Award is an independent research conducted in Asia including the Philippines. Consumers are asked to rank the brands based on these six attributes: trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.

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