As Porsche’s global sales post record 31% growth in first half of 2021
The all-electric Porsche Taycan celebrates a milestone as its worldwide deliveries in the first six months of 2021 were nearly the same as its full-year total in 2020—or 19,822 Taycan models sold from January to June this year compared against 20,015 units for all 12 months last year.
Sales of the Taycan this year were also almost equal to those of Porsche’s iconic 911 sports car, which reached 20,611 units during the same six-month stretch—already a 22% increase from the same period last year.
“The rate of electrification is growing in all regions. This development confirms the path that we have taken with our drive strategy. In Europe, around 40% of the cars currently being delivered have an electric motor—whether they’re a purely electric vehicle or a plug-in hybrid,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
In the Philippines, Porsche is pioneering electric-powered premium mobility through the Taycan, introduced in the country in the last quarter of 2020. To date, Porsche is the only global brand to have sold in any relevant number a fully electric car in the Philippines.
The exceptional performance of the Taycan is in line with the entire Porsche range. Porsche set a new record for first half-year sales with deliveries of 153,656 vehicles worldwide, representing a 31% increase compared to the previous year. The significant demand spanned across all model series and global sales regions.
Emerging as Porsche’s most successful model this year was the Cayenne, with 44,050 units sold, or 12% more than last year. The Macan came in second with 43,618 delivered, an increase of 27%. The 718 Boxster and 718 Cayman models saw 11,922 units sold, up 33%, as customers bought 13,633 Panamera models, 6% more than the same period of the previous year.
China remains Porsche’s largest single market during the first half of the year with 48,654 vehicles sold in the country. Despite a comparatively strong base in the previous year, Porsche sales in China still grew by 23%, with demand for the brand’s two-door sports cars significantly rising. Deliveries of the 911 in the country reached 2,324 units, representing an 83% spike from the first six months of 2020.
Porsche’s total in China comprised the bulk of its deliveries in the Asia-Pacific, Africa and the Middle East region, which reached 69,198 units—a 25% rise.
Porsche also achieved robust growth in America as deliveries in the region leaped 51%, or 44,023 vehicles. Of this tally, 36,326 vehicles were sold to customers in the US, a 50% increase from the comparable period last year.
In Europe, Porsche’s sales also recorded a 25% increase, or 40,435 units delivered. Germany achieved the best performance in the region as 13,094 vehicles were sold in the country during the first half of the year, representing a 22% growth.
“After an intensive first half-year in 2021, we can report a very positive result,” von Platen said. “Our order books are full. At the same time, we are aware of the uncertainties caused by the Corona pandemic and the semiconductor supply situation. We are continuing to keep a close eye on the overall situation while maintaining our optimistic stance.”