Chery Auto Philippines got off from a rocky start as it was newly reintroduced again in the market on November of 2019 and in just a few months, the Covid-19 pandemic put a halt in the world economy. Fast forward just over a year later, Chery Auto PH reported a 122% increase compared to its July 2020 sales, hitting a new sales record.
Also, its seven month sales figure this year had already exceeded 2020’s full-year sales by 42%. “The highly encouraging positive results came from a combination of factors led by the growing awareness of the CHERY brand and the high value buyers get from our feature-packed crossovers,” said Chery Auto Philippines president Rommel Sytin.
The brand also extended its range of crossovers with its all-new Tiggo 7 PRO compact SUV as its best-selling model. This is followed closely by the subcompact Tiggo 2, with the Tiggo 8 7-seater midsize SUV and subcompact Tiggo 5X taking third and fourth ranking.
What is their secret sauce? Perhaps the answer is Chery’s potential buyers are attracted to its industry-leading warranty and PMS programs, which boasts an industry-leading 10-year/1 million-km engine warranty, a 5-year general warranty, and a free full preventive maintenance service (PMS) for 3 years.
Actress and media star Alex Gonzaga-Morada or Alex G was also recently tapped to be their latest brand ambassador with videos and posts all over social media as well as billboard ads with her and the Tiggo 7 PRO along major thoroughfares of Metro Manila.
For more information, follow Chery Auto Philippines on social media: Chery Auto Philippines (Facebook) and @cheryautophilippines (Instagram) or call the 24/7 Chery Auto Philippines hotline at (0917) 552 4379 or email firstname.lastname@example.org for more inquiries.
Alvin Uy wears many hats, foremost among them being an executive for a home improvement chain and real estate developer and part of a family-owned chemical business. Aside from writing about motoring news and car reviews, he loves to write about traveling, food and wine reviews, mechanical timepieces and classic cars.