Despite a very challenging first six months for the local automotive industry, Sojitz G Auto Philippines (SGAP) still sold a total of 2,426 units—a phenomenal 342 percent increase compared to the same period last year.
This enabled SGAP, the local distributor of Geely in the country, to jump to the ninth place in total industry sales, based on the the latest Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Association of Vehicle Importers and Distributors (AVID) reports.
“This year has its own challenges. Just as the industry was starting to recover from the pandemic, safeguard duty was imposed on imported vehicles and the re-implementation of stricter quarantine restrictions in the second quarter. We had to be flexible with our strategies to keep up with the volatile situation,” said SGAP president and CEO Yosuke Nishi.
Nishi reported that Geely Coolray bannered SGAP’s sales performance, even besting its competitors in the subcompact 4×2 SUV segment for six straight months as it sold a total of 1,312 units.
Sales of the Coolray also grew by 153 percent compared to the same period in 2020 with 518 units sold.
The company has been concentrating on further growing the sales of its existing models: Coolray, Azkarra, and Okavango and rapidly expanding its dealer network.
“It is important to us that we are able to reach our growing number of customers especially now that more people are beginning to notice Geely all over the country,” Nishi added.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.