You’ve often heard of the phrase “the calm before the storm,” the relative peace or stillness before an intense series of activities sets in. Not as often said is “the storm before the calm,” which means the opposite.


In a couple of ways, August this year can mean both. The eighth month of the year is right smack before the “Ber” months when the “storm” of sales activities usually happen. In this sense, August sales are sluggish and just about to build their momentum. Add that to the superstition that August is the worst month for business, and you get the makings of a “ghost month”. What is kicking up a storm right now is the renewed surge of Covid-19 cases in the country, one that has prompted the government to reimpose the strict enhanced community quarantine (ECQ) in the country’s capital region for two weeks, from Aug. 6 to 20, in hopes that come the Holiday season, society would be enjoying the relative calm of a general community quarantine (GCQ) status.

For the automotive industry, however, the show must go on, lockdown or not, “ghost month” or not. For many companies, August is the time to hunker down and slog through the challenges, and emerge in the black on the other side.


Mirage G4 on the 28th


For Mitsubishi Motors Philippines, August is just about as right as any month to introduce a new model. It has announced the online public launch of the new Mirage G4 at 10 a.m. on Aug. 28, live on its official Facebook page and YouTube channel.


The Mirage G4, over the years, has gained popularity among first-time car buyers due to its exceptional fuel economy, easy maneuverability, roomy interior, smoothly sculpted body, contoured sides and sporty wheels, and comfortably supportive seating.


Honda paint and  parts promo


Honda Cars Philippines Inc (HCPI), Honda’s automobile business unit in the Philippines, sees the month as a chance for a fresh coat of color, as it announces its repaint promos until Sept. 30, 2021, at select authorized dealerships.
Customers may enjoy the per panel paint service for as low as P4,000, while washover paint service starts at just P29,000. On the other hand, customers who would like to change their vehicles’ body paint color may avail of the change of color paint service for as low as P38,000.

Customers may also avail of as much as 50-percent discount on collision parts and accessories for select models.
On top of all these offers, other services, such as the free 30-point checkup, and the Blitz one-hour preventive maintenance service, are also available.


Log on to HCPI’s official website www.hondaphil.com for more details.

Easier-to-own Toyota


The country’s leading automotive company sees the month as the chance for more Filipinos to have an easier time to get to own their own Toyota. Toyota Motor Philippines Inc (TMP) announces that the country’s best-selling sedan, the Toyota Vios, is now offered for just P7,212 per month for the 1.3 J MT variant, P112,950 (all-in cash out as low as 15-percent down payment, 60 months to pay, free first-year insurance, free 3-year LTO registration) for the 1.3 XE CVT (3AB), or even up to P60,000 in savings for outright cash transactions for select models. The 5-year warranty or 150,000 km (whichever comes first) is also offered for select variants.


For starting families or start-up businesses, the Toyota Wigo is now available for just P5,970 per month for the 1.0 E MT, or for an all-in package of P85,200 (all-in package prices) for the 1.0 E MT variant which includes free insurance for the first year and free 3-year LTO registration.


On the other hand, the Toyota Innova can be driven home for just P12,372 per month for the 2.8 J Diesel MT, or for an all-in package for P192,750 (all-in package prices) for the 2.8 E Diesel MT, or even enjoy up to P45,000 savings for select models via an outright cash transaction.


TMP has even thrown in free periodic maintenance services for select variants of the Vios, Corolla Altis, Rush, Innova, Fortuner, Hilux, and Hiace.


Brand-new purchases also come with free one-year insurance for select models for all transactions, and this covers 24/7 personal accident insurance, passenger auto personal accident insurance, three-year compulsory third party liability (CPTL) and emergency roadside assistance. What’s more, those looking to trade in their old vehicles for a new Toyota can get up to P40,000 rebate, which can be used to purchase accessories or availed with other existing offers.
Check out toyota.com.ph/promos/aboveandbeyond and toyota.com.ph/showroom.


Lexus’ special  financing deals


Motoring luxury just got a bit easier to attain this month, as Lexus offers the 2020 LS 500h, 2021 NX 300, and 2021 NX 300 F Sport in special financing packages, from 30- to 50-percent down payment with 0 percent interest for up to 36 months with free two-year periodic maintenance.


The deal is good only for this month. Visit the Lexus website at https://fal.cn/3hdgR or its social media pages on Facebook and Instagram @lexusmanila, or arrange a consultation with your personal sales consultant via the Lexus Remote page at https://fal.cn/3eSWW.

Grabbing hold of  what counts


Amidst the more restrictive socioeconomic conditions during the ECQ, transport logistics company Grab Philippines reaffirms its commitment to support Filipinos in three key areas: 1) Ensuring that its suite of everyday services ranging from mobility, deliveries, and cashless payment solutions continue to operate smoothly and reliably to support the needs of consumers; 2) Platform safety and hygiene, and; 3) Helping local businesses and partners grow amidst the lockdown.