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Under normal circumstances, the beginning of September would have signaled the onset of the longest Holiday season on the planet. What we Pinoys call the “Ber” months would have us hearing Christmas jingles, pop hits, and holiday-themed ads on TV and radio, festive décor being put up in shops and malls, and memes in social media showing season icon Jose Mari Chan finally coming out of the digital woodwork.
Under the shadow of a raging pandemic, though, the third act of 2021 begins with far-from-normal circumstances. Still, we can’t help but feel hopeful that the last four months of the year will spring some pleasant surprises, especially in the economic front, particularly in the automotive sector.
Based on the following developments, and if all industry players patiently work things out through the unprecedented challenges, there are reasons to feel hopeful that the industry is headed in the right direction.


PeVS pushing through
Originally scheduled on Aug. 26 and 27, but postponed due to the enforcement of stricter community quarantines, the 9th Philippine Electric Vehicle Summit (PeVS) will push through on Sept 23 and 24. With the theme “Accelerating the Switch to Electro-Mobility in the Philippines,” the 9th PeVS will be an important platform for policy dialogue and exchange of knowledge, experiences, and best practices aimed at speeding up the country’s timely adoption of electro-mobility in local transport. The summit is in line with the national government’s drive towards a low-carbon economy.
Registration to the 9th PeVS is still ongoing through www.evap.com.ph.


Diversity in Vios Cup Autocross
In motorsports, six of the 12 participants of the 2021 Toyota Gazoo Racing Vios Cup Autocross Challenge segment are women.
The Autocross is no easy feat, with its slalom course and sharp turns, and might be even more difficult than racing through long straights and bigger curves in the circuit.
The participants are composed of a diverse cast—celebrities, influencers, gamers, photographers, and even beauty queens.
The six women are Bianca Yao, a game streamer and content creator; actress and social media personality Lexi Mendiola; long-time model and on-screen personality Jacq Yu; beauty queen Winwyn Marquez, candidate to the prestigious Binibining Pilipinas 2015, Miss World Philippines 2017, and crown victor of the Reina Hispanoamericana in 2017; Miss World Philippines 2017 titleholder Laura Lehmann, who’s also a Philippine Softball Team player and a courtside reporter in collegiate basketball, and; Mutya ng Pilipinas Intercontinental 2010 Carla Lizardo, a game streamer, TV and podcast host.


Fleet Connected Service for top productivity
But wait, there’s more from the country’s leading automaker. Earlier this year, Toyota Motor Philippines (TMP) introduced the Fleet Connected Service—a GPS-based system designed specifically for Toyota vehicles to assist business owners and operators in managing vehicle assets and optimizing productivity.
Toyota launched the Fleet Management Service (FMS) last July 16. The FMS can manage the complete lifecycle of a fleet, from vehicle purchase to disposal. This, in turn, allows business owners to efficiently manage their companies’ resources and improve productivity in day-to-day fleet operations.
Included in the service package are LTO-related processes such as registration renewal and transfer of ownership. Toyota’s connected device will notify owners when the vehicles are already up for preventive maintenance servicing, and then schedules them. This service also covers driver training arrangement, insurance claiming and renewal processes, emergency roadside assistance, and disposal arrangement through the Toyota Certified Used Vehicle channels. Interested business owners can email fleetsolutions@toyota.com.ph for inquiries.


New IOS showroom from Isuzu
Isuzu Philippines Corp (IPC) celebrated last Aug. 13 the reopening of the Isuzu Isabela showroom with the new IOS (Isuzu Outlet Standard) design.
Isuzu Isabela’s new showroom and service center has a total floor area of 2,854-sqm, and also houses a mezzanine and a two-story parts warehouse. The showroom can display a commercial vehicle (CV) and three light commercial vehicles (LCVs), while the workshop can accommodate up to 12 LCVs. A separate truck center, with a total floor area of 1,745-sqm, serves as an extension of the main lot which has another showroom with two CVs and additional service bays for four LCVs and four CVs.


HCPI donates PPEs, food packs
Honda Cars Philippines Inc (HCPI), Honda’s automobile business unit in the country, recently conducted a donation drive to hospitals around Laguna, as part of its continuing support to medical frontliners.
Honda donated personal protective equipment (PPE) and food packs to three hospitals: The Medical City South Luzon and New Sinai MDI Hospital in Santa Rosa, and; Global Care Medical Center in Canlubang. HCPI also temporarily provided vehicles to these hospitals, as well as to Unihealth-Southwoods Hospital and Medical Center and Perpetual Help Medical Center in Biñan, Global Care Medical Center in Cabuyao; and Carmona Hospital and Medical Center in Carmona, Cavite.
The proceeds of the recently sold Honda Team Mugen SF13 race car allowed HCPI to continue its support for frontliners. The Team Mugen SF13 was brought to the Philippines in 2014 following its championship winning year. The title-winning Super Formula race car was showcased in select dealerships and events, including the 2014 Philippine International Motor Show.
More HCPI news is available at HCPI’s virtual showroom at www.hondaphil.com.


‘Ber-y good’ deals on Hyundai trucks and buses
Hyundai Asia Resources Inc (Hari), the official distributor of Hyundai commercial vehicles in the Philippines, offers its “September-y Good” offers on the Xcient, County Minibus, County Mobile Vaccination Clinic, and Universe.
Re-fleeting or expanding an existing fleet is now more affordable with Hyundai trucks and buses that are built to efficiently move goods, make for comfortable transport, and are easy to maintain. Hari President and CEO Ma. Fe Perez-Agudo affirmed, “’September-y Good’ builds on the overwhelmingly favorable response to our ‘Augustong-Gusto’ promo. We extend our commitment to make investing in a Hyundai truck or bus easier and more economical for entrepreneurs in these challenging times.”
The County Minibus and the Universe saves up to P500,000 and P1 million, respectively; while up to P1 million in savings can be had on the Xcient tractor head. And in response to the government’s nationwide vaccination campaign, one can invest in a County Mobile Vaccination Clinic and get discounts of up to P600,000.
The promo is ongoing until Sept 30, 2021. Know more about Hyundai trucks and buses athttps://www.hyundai.ph/trucksandbuses, or inquire at Hyundai CARES/HCARES: wecare@hyundai-asia.com.

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