Nothing beats the experience of seeing your prospective car “in the flesh.” Once you’re in the showroom, it is there for you to personally inspect: see the car, smell it, play with the buttons and knobs, adjust the driver’s seat and the mirrors, and listen to the sound system of the exact variant you are going to buy. You don’t have to guess or imagine. In fact, you can even take it for a short spin before you buy it.
Following this customer’s mindset, Sojitz G Auto Philippines (SGAP), the local distributor of Geely, has ramped up its dealership expansion plans despite the pandemic with the recent ground breaking of three showrooms in three major locations.
New Geely dealerships will soon rise in Calamba, Laguna, Palo, Leyte and Bacolod in Negros Occidental that will boost Geely’s presence in 19 locations nationwide. Geely is already assured of a 32-strong network in the coming years.
“We believe showrooms are still essential even during these pandemic times because of the services we provide, both in servicing of the vehicles such as maintenance work or parts and of course, in sales of brand new vehicles. Both are necessary to keep our community moving forward,” said SGAP president and CEO Yosuke Nishi.
Just over two years since starting operations in the country, Nishi said the Geely brand has caused a lot of excitement in the market as sales remained extraordinarily positive despite the current market situation. In the first half of this year, SGAP sold a total of 2,426 units, a 342 per cent increase compared to the same period last year. With this, Geely was able to climb to number nine in total industry sales.
Geely’s subcompact 4×2 SUV, the Coolray, bannered the SGAP’s sales as it bested competitors in its segment for six straight months, selling a total of 1,312 units. Sales of Geely’s other subcompact SUV, the Coolray, also grew by 153 percent compared to the same period in 2020 with 518 units sold.
“While car buyers have access to our vehicle offerings (through the internet), they would certainly love to visit one of our dealerships as a final step in buying their ride. Despite the pandemic, we are proud to have partners all over the Philippines who are willing to bring the Geely brand to their city. This is why for the past two years we have been busy building our network of dealerships,” said Nishi.
The 1,500 sq.m Geely Calamba located at AH26 Highway in Barangay Makiling will be managed by Alphamile Automotive Dealers Inc. headed by Paul and Mark Tionson. The Geely dealership will have six service bays and will have a showroom spacious enough to display six vehicle models.
In the Visayas region, Topcars Autoworld Corp. will set up the 1,000 sq.m Geely Tacloban located along Tabuan National Highway in Palo, Leyte. This 7th dealership managed by Topcars is set to offer six service bays and a showroom for four to five Geely vehicle models.
Meanwhile, Geely Bacolod, under the management of MNV Group, is also a 1,000 sq.m dealership located along Magsaysay Avenue. It will offer six service bays and have a showroom for Geely’s four to five vehicle models.
“I am very pleased to welcome Geely Calamba, Geely Tacloban, and Geely Bacolod to our network as we aggressively expand to more locations in the Philippines,” said Nishi.
Nshi said that the three dealerships, which are expected to be fully operational next year, will further strengthen Geely’s market presence while providing car buyers access to Geely’s exciting and high technology vehicles as well as world class facilities.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.