Gaining access to a broader market is just one reason companies like MG PH are thriving amid the pandemic. Almost three years after taking over the helm, The Covenant Car Company, Inc. (TCCCI) has invested heavily in building its network, where the majority of its 38 sites are now full service dealerships that bring together sales, service, spare parts and even surveys (customer feedback).
But as the COVID-19 pandemic has disrupted business activities—forcing many companies to innovate and seek new opportunities—history would also tell us that some of the most successful firms sprung out of a recession to leapfrog their competition. By braving enough to venture into new markets, MG Philippines now stood a better chance of surviving and thriving amid gloomy growth prospects.
Recently, Atty. Alberto B. Arcilla, president and CEO of MG Philippines, shared that since last year, MG Philippines activated another five dealerships: MG Cabanatuan, MG Pulilan, MG Taytay, MG Bacolod, and MG Valencia.
And while the company has just inaugurated MG Iloilo on Sept. 14 and is set to formally open MG Congressional on Sept. 22, MG Marilao on Oct. 1, MG Zamboanga on Oct. 9, and MG Cagayan De Oro on Oct. 10, these dealerships are actually operational and welcoming buyers.
MG Nueva Ecija-South (39th) would be next to be appointed, informed Atty. Arcilla.
Atty. Alberto B. Arcilla, president and CEO of MG Philippines
“MG Philippines’ nationwide dealership network continues to grow as we enter Q4 2021, and we expect to inaugurate even more dealerships before the year comes to a close,”
No wonder MG Philippines has secured a steady foothold in the Philippine market. “MG Philippines recently reached its 10,000th unit sold milestone, and this is in no small part because of our trusted dealer partners who champion MG products and services.”
MG Philippines surpassed the 10,000th sales mark in July 2021.
Mission
As manufacturers today are encouraged to be innovative as a result of ecological, social, and technological trends, MG, as a brand, is on a mission to offer something more than engines covered with metal bodies—this 97-year old British automotive marque’s interest has always been in developing cars that are not just good on the road, but transfer an immersive customer experience.
Today, MG in the Philippines now has an enviable product range consisting of MG 5 subcompact sedan, RX5 compact SUV, MG6 fastback sedan, and Z5 crossover. To be able to convey this to its market, Atty. Arcilla said the brand must have showrooms in many parts of the country, sites where buyers would be able to actually view the models, inspect their features, sit inside them and be able to compare them to its competition.
But with differing pandemic quarantines restricting movements in many areas of the country, MG Philippines innovated by also allowing its buyers to reserve and purchase MG vehicles online. By visiting MG Philippines’ newly improved online purchasing portal—BuyAnMG.com—the company is now able to safely bring the MG brand, even the aftersales services, closer and safer to our customers wherever they live.
Enhanced services
These enhanced aftersales services include real-time response via MG Live Chat Support, which is accessible on both desktop and mobile versions of mgmotor.com.ph, and is staffed by actual MG Philippines consultants ready to answer and respond to MG-related queries including PMS appointments, warranty, parts availability, aftersales services, sales promos, and test drive scheduling.
There is also MG Online Garage for remote vehicle diagnosis via video chat, and the MG Mobile Garage home service for home vehicle repairs (eligibility to avail of the MG Mobile Garage home repair service offer is dependent on the approved vehicle repair assessment conducted by the official MG service professional) as well as the My MG Mobile App which turns one’s smartphone into a mini personal garage by keeping the vehicle servicing record handy, and also being a tool for scheduling PMS, reserving parts, and locating the nearest MG dealership to the user’s location.
Atty. Arcilla explained that by making MG Philippines to be in more locations, the company would be able to quickly serve its customers faster, better and safer.
Car ownership is more than just driving as it involves having access to proper vehicle maintenance facilities, the availability of necessary spare parts, and extra aftersales services that make owning a car easy and convenient. Ever since the MG brand drove its way back to Filipino carbuyers’ consciousness, the brand has become one of the fastest-rising automotive marques in the country thanks to its team, whether assigned online, in actual showrooms and service bays.