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Willy Tee Ten adds two Mitsubishi dealerships to automotive assets

Willy Tee Ten adds two Mitsubishi dealerships to automotive assets

Alvin Uy

There are ways to turn a crisis into an opportunity.

That’s one of the guiding principles of Willy Tee Ten whose business acumen was in full display when he launched the two newest Mitsubishi dealerships under Global Excellence Motors, Inc. despite the fact that the country was in one of the worst economic times in history. 

But it seems that there is no stopping Tee Ten, the man behind the Autohub Group of Companies, from growing the number of dealerships in its stable. Aside from representing some of UK’s most prestigious automotive brands Rolls Royce, Lotus and MINI it has now added the country’s second biggest auto brand Mitsubishi as part of its network.
These two new additions under Global Excellence Motors Inc. (Mitsubishi Autohub), formally opens its doors to the public today. From North to South, Mitsubishi Valenzuela and Mitsubishi Global City are two strategically located Mitsubishi dealerships that is poised to give the market an exceptional level of customer service. 

“It is with great pride and honor to finally have the Mitsubishi brand in the Autohub Group. It was indeed a challenging experience for us given the tough lockdown situation. With all the support from Mitsubishi Motors Philippines Corporation combined with Autohub Group’s 22 years of automotive experience, I am very positive that we can contribute to the promise, positioning and prestige of Mitsubishi here in our country amidst this global pandemic,”

Willy Tee Ten

Mitsubishi Motors Philippines Corporation President and CEO Takeshi Hara, for his part, commended the newest addition to their ever-growing MMPC network. 

“The opening of these two new dealerships in the middle of the pandemic is a testament of our confidence in the management capabilities of the Autohub Group and as our optimism in seeing economic recovery. Further, we applaud the Autohub Group for the job opportunities for more Filipinos generated by this expansion.” 

In his own congratulatory message, MMPC Executive Vice President for Sales and Marketing Takanobu Suzuki said: “This strategic dealer expansion in the heart of Bonifacio Global City and Valenzuela City ensures that our quality products and top-notch aftersales services are now within an arm’s reach to more Filipinos in key areas in the metro.”

The new Mitsubishi Global City Showroom is at the heart of the central business district of Bonifacio Global City, located at Block 15 Rizal Drive, Crescent Park West, Bonifacio Global City, Taguig. With an area of 3,800 sqm. it has a five-car showroom display and an after-sales facility that can accommodate up to 48 vehicles for service daily. The new Mitsubishi Valenzuela Showroom, located at 260B McArthur Highway, Dalandanan, Valenzuela City, stands on a 3,959 sqm. area, featuring a 7-car showroom display for brand new vehicles and an after-sales facility which can accommodate 50 cars for servicing daily.

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Tee Ten studied chemical engineering at De La Salle University placed second in the national chemical engineering licensure examination. After that, I he worked for P&G for a short period of time and then for an ethanol distillery before starting his automotive career.
It seems that Tee Ten has found the formula of success, enabling him to learn the ropes of a very complex industry and made sure that his company was engineered to have all the right formulas for a successful venture. At the virtual presscon, Tee Tan had said that the first sale he made was with the City of Valenzuela with the help of Cong. Wes Gatchilian, where he was able to secure 18 units of Mitsubishi L300 commercial vehicles as one of his milestone sales at the start of his Mitsubishi dealership.

In main photo: Willy Tee Ten (second from left), president and dealer principal of Mitsubishi Autohub, leads the ribbon-cutting ceremony of Mitsubishi BGC. Joining him are, from left, Owee C. Cruz, VP of Autohub Marketing & Fleet; Joanna L. Ariola, Mitsubishi Global City Branch Head and Reuben M. Cho, aftersales manager of Mitsubishi Global City and Valenzuela.