By Ronnel W. Domingo
Pilipinas Shell Petroleum Corp.’s “mobility site” in Silang, Cavite, is set to become a global template for fuel stations in the oil giant’s drive to enhance customer experience in its downstream business.
The company said in a statement the recent launch of the station dubbed “Site of the Future” highlighted specialized site features and a new modern site design that put the needs of customers first as a benchmark for the rollout of mobility stations worldwide.
Such features include a cyclists’ alfresco area with specially designed stop-and-go bicycle racks, intended to encourage Filipinos to use active transportation.
There are also digital screens to welcome customers and highlight key offers at a glance.
Also, the site’s design is intended to be energy-efficient and lower carbon emissions of operations through solar panels integrated in the forecourt canopy.
Walls, outdoor chairs and tables are made from eco-bricks upcycled from used plastics.
There are also rain catchers that harvest water for watering plants and flushing toilets.
The Site of the Future is designed to make customers feel that they should not only just stop, but also stay and enjoy the amenities.
For this design that emphasizes convenience, sustainability, and well-being, Shell worked with international hospitality and retail design agency UXUS.
“Anything that we do provides value not just to customers but to society from convenience of motorists and even decarbonizing, which is the hallmark of the future,” Tan said.
Last August, the company said it opened 15 mobility sites during the first semester of 2021. However, officials said the Site of the Future in Acienda Silang was the first such site in the Philippines and one of the first ones worldwide.
Tan said they plan to put up five more Sites of the Future, as part of efforts to open more mobility stations nationwide.