Welcome to Inquirer Mobility


Sojitz G Auto Philippines (SGAP) started off 2021 with just seven Geely dealerships: North Edsa, Quezon Avenue, Imus (Cavite), and Lipa (Batangas) in Luzon; Cagayan de Oro City, Zamboanga City, and General Santos City in Mindanao.

Last October 29, the country’s sole distributor of the brand announced the opening of Geely Tarlac, its 21st since starting operations in September 2019, and 14th to open this year.

“I would like to believe that Geely was introduced in the Philippines at the right time, at a point where buyers are now demanding for more high tech and safety features in cars they wish to purchase yet still reasonably priced. Despite the challenges of operating amid a pandemic, we find so many partners willing to bring the brand to their markets. Our growing partnership shows our seriousness in making a mark in the automotive industry and staying here for the long haul,” said SGAP President & CEO Yosuke Nishi.

Indeed, the more dealerships Geely has, the more accessible its vehicles and services will be, which would ultimately lead to a stronger and more competitive brand. Nishi informed that several more Geely outlets are set to open in the coming weeks and months: Fairview (Quezon City), Las Piñas City, Calamba (Laguna), Kawit (Cavite), Cabanatuan (Nueva Ecija), Naga City (Camarines Sur), Bacolod City (Occidental Negros) and Tacloban City (Leyte).

He related that Geely’s fast-paced network growth is a reflection of the demand they are getting with the three models available in the Philippines, the Coolray, it’s topselling 5-seater subcompact SUV, the Azkarra compact SUV, and the Okavango, the three-row midsize SUV.

Nishi

“The Coolray has been consistently topping the competitive B-segment (two-wheel drive SUV) for several months. With its standard features and new upgrades, Geely Philippines is confident that with the addition of the Coolray Sport Limited, it will further bring unlimited fun in driving while keeping the Coolray among the top choice of Filipino carbuyers,” said Nishi who added that sales of the Coolray grew by 153 percent during the first half of 2021 when compared to the same period last year. The Coolray’s strong sales performance helped SGAP end the first half of 2021 at No. 9 in total industry sales, according to the Chamber of Automotive Manufacturers of the Philippines, Inc. (Campi) and the Association of Vehicle Importers and Distributors (Avid) combined reports. The same report said Geely PH sold a total of 2,426 units from January to June, which is a phenomenal 342 percent increase compared to the same period last year.

“No matter how the global situation continues to play out, let us always maintain a growth mindset, a mindset that led our young brand to where it is in the market right now,” reminded Nishi.

He said SGAP will continue to strengthen its new dealer franchise initiatives so expect more Geely showrooms and dealerships to pop up across the country. While Geely Tarlac is made possible by partnering with the Gateway Group of Companies that already runs several Geely outlets since 2020, the one in Bacolor, Pampanga (opened in October) is with the Laus Group of Companies.

Geely Marilao, which was inaugurated in September, is owned and operated by Autospeedygo Group under the Autospectrum Corp. that also handles Geely Baliwag. The Autohub group, which also owns Geely Quezon Avenue, handles Geely Sumulong in Cainta, Rizal (opened in September). Geely Dagupan (Pangasinan) on the other hand is operated by the Motorcentrum Corp. under the Guanzon Group of Companies.

Geely Sta Rosa in Laguna is Gateway Group’s fifth dealership in the country following the opening of Geely Lipa (Batangas), Geely Cebu, Geely Angeles (Pampanga) and Aseana (Paranaque). Geely Manila that opened in August is a partnership with Yuchengco Group’s House of Investments while Geely Iloilo that opened in July is under the management of the MNV Group.

“SGAP was quick to understand that in a Filipino customer’s vehicle buying journey, proximity to the brand was a key factor. This is why we have taken a more aggressive approach in reaching out to more customers in the country this year as we keep up with our target network expansion schedules which were stalled by the long-standing global crisis,” explained Nishi.

Enable Notifications    Ok No thanks