Safe Trips campaign is a Nissan Philippines and Department of Tourism initiative that promotes safe and responsible travel to support the revival of the tourism industry after numerous quarantine lockdowns grounded businesses almost to a halt.
Now in its second year, Nissan Philippines and DOT decided to renew the campaign in the hope of restoring optimism in the tourism industry.
“Through this campaign, we have seen for ourselves that safety and responsibility are not obstacles to enjoying the beautiful destinations of the Philippines. In fact, they are important factors that make your trip a more enjoyable experience for you and your loved ones. This is an advocacy that we are excited to continue with the DOT,” said Atsushi Najima, President And Managing Director of Nissan Philippines.
Tourism Secretary Bernadette Romulo-Puyat, who attended the virtual ceremonial signing said DOT gladly welcomes the renewal of its Safe Trips partnership with Nissan Philippines to continue the push to revive our tourism industry safely and responsibly. “As more people travel to our tourist destinations all over the country, jobs and sustainable livelihoods are restored and created for millions of Filipinos.”
For the second year of the Safe Trips campaign, Nissan aims to intensify efforts in supporting local businesses and ramping up awareness on sustainable tourism. Set against the backdrop of Boracay’s pristine white sands, the Japanese automaker and the DOT celebrated this milestone with a ceremonial signing followed by a press conference with select motoring, travel, and lifestyle media.
Apart from Najima and Sec. Puyat, Nissan Philippines’ General Manager for Communications Dax Avenido, DOT Assistant Secretary Howard Lance Uyking, and Department of Tourism Region 6 Director Cristine Mansinares were also present during the signing.
Together with the DOT, select media, and influencers, Nissan made the 12-hour land and sea journey to Boracay Island in the updated Nissan line-up of vehicles to promote and demonstrate long distance land travel as a fun and exciting way to reach popular local destinations.
The road trip featured the Nissan Navara, Terra, Almera, and LEAF, each equipped with Nissan Intelligent Mobility features that represent the brand’s focus on safety and comfort, making them the perfect companions for any type of journey.
The Safe Trips campaign also takes a turn towards sustainability with Nissan providing a demonstration of its Nissan LEAF electric vehicle (EV) in Boracay for hotel executives, members of the Electric Vehicle Association of the Philippines (EVAP), DOT, and the local government leaders of Aklan.
As part of this new chapter in its Safe Trips campaign, the brand brings the Nissan LEAF to Boracay in an effort to advance sustainable tourist destinations.
With the capability of Nissan EVs to act as mobile storage batteries, Nissan shows how EV technology can also be a part of the tourism industry’s future by providing solutions in areas such as ecotourism as well as disaster resilience.
To know more about Nissan Safe Trips, visit the Nissan Philippines Newsroom. And for more information about Nissan’s vehicles, visit nissan.ph.
Main photo shows, from left, Nissan Philippines’ General Manager for Communications Dax Avenido, Nissan Philippines President and Managing Director Atsushi Najima, Department of Tourism Secretary Bernadette Romulo-Puyat, Department of Tourism Assistant Secretary Howard Lance Uyking, and Department of Tourism Region 6 Director Cristine Mansinares during the contract signing at the Shangri-La Boracay.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.