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KIA singled out Tesla at the Los Angeles Auto show, announcing that the electric crossover EV6 it’s launching soon beat Tesla’s previous record for the shortest charging time, while driving across the United States, by more than five hours.

Los Angeles -Automakers chasing electric car leaders Tesla At the Los Angeles Auto Show, Inc unveiled a larger, more affordable electric sports utility vehicle that will enter one of the fastest growing segments of the US market.

Kia called Tesla In the name of the show, the next electric crossover EV6 announced that it surpassed Tesla’s previous record in more than five hours and the shortest charging time while driving across the United States.

Kia and its affiliate Hyundai also announced the EV9 and SEVEN, which are the concepts of a large three-row electric sports utility vehicle. Production of these models is expected to begin around 2024, two people familiar with the matter said.

Michael McHale, Kia’s Brand Experience Director, said:

The focus on electric SUVs reflects the strong preference of US consumers for SUVs. SUVs are usually sold at a higher price than sedans of the same size. Large SUVs occupy the best-selling segment of the US market, industry executives and analysts say.

“EVs are moving from econoboxes to ambitious vehicles to the center of the market,” said Brett Smith, Technology Director at the Automotive Research Center.

Dashboard screen rotation

Tesla Challengers are also betting on new features such as the Fisker Ocean SUV’s rotating dashboard screen to differentiate it from the pack.

Henrik Fisker, CEO of Fisker Inc., said Ocean will be the first mass-produced vehicle to switch the screen orientation between vertical and horizontal.

“We have applied for a patent on it,” he told Reuters.The screen is supplied by Foxconn Technology and also Fisker’s electric SUV. America.

“I think it can appeal to many young people who want to play on the screen. Even when sitting while charging.”

Fisker and VinFast also used the show to ride the radar with new models and bold claims to carry long-distance vehicles at a more affordable price than Tesla’s rivals.

Tesla has become the world’s most valuable car maker with a market capitalization of over $ 1 trillion. This is because the electric vehicle market has been redefined with SUVs such as sophisticated high-tech vehicles and Model Y, which has a longer charging interval than its rivals. model.

Tesla has taken advantage of its perceived technological advantages and strong demand to raise vehicle prices, especially as raw material and semiconductor prices have risen this year.

Rival EV makers are watching the opening.

VinFast’s global chief executive officer, Michael Rocheler, said the company’s cars will be “reasonably priced.” This is the key to switching people from gasoline cars to electric cars.

Fisker said outsourcing the production of the model to Magna International has shortened development time and made it possible to use the latest long-range battery technology from supplier CATL.

“The technology is very new. Most other car makers choose the technology three years before the car goes on sale,” he said.

But for legacy automakers and start-ups, it will be difficult to adopt Tesla, which is synonymous with electric vehicles, Smith said.

GM, Nissan launched electric cars, but none of them made a dent in Tesla’s dominance, said Smith of Automotive Research. He added that scaling up EVs is another challenge.

“Electric cars open up opportunities for many companies, no matter where they come from,” he said.

“Just because Tesla did it doesn’t mean it’s easy, it’s what others are trying to do.”

IN PHOTO: Russell Wager of Kia North America presents the Kia EV6 during the 2021 LA Auto Show in Los Angeles, California, U.S. November, 17, 2021. REUTERS/Ringo Chiu

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