Lexus app ushers in a new era of connected engagement
The word “omotenashi” essentially translates to Japanese hospitality and captures the way in which Japanese hosts pay attention to detail and the anticipate their guests’ needs. That same word is now proudly woven into the Lexus DNA.
With omotenashi, Lexus endeavors to do more than simply meet your needs and desires—it anticipates and seamlessly delivers them. Whatever is required is always immediately available.
Indeed, Lexus is changing how we relate with its cars. Not just a source of pride, or a means for personal expression, or even a way to luxuriously and sustainably move around, a Lexus is now an extension of its owner’s connected experience.
With myLexus Mobile App, Lexus’ unique interpretation of hospitality can now be experienced from the palm of its owner’s hand. With the myLexus Mobile App, even owing and maintaining a Lexus is now made easier and more convenient than ever before.
Available for download for both Andriod and iOS users, the myLexus Mobile App puts everything you need—from maintaining your prized vehicle, shopping for a new model, or learning more about the fascinating world of Lexus—all from the convenience of your handheld mobile device.
The myLexus Mobile App gives its owners unprecedented access to the nearest Lexus dealership. Owners can also check repair status of their Lexus, its service history, and warranty coverage. Other premium services include handy car-care tips, current trade-in vehicles, and, of course, emergency roadside assistance.
Booking a service and tracking the progress has never been more effortless.
There is also a virtual showroom where the user of the app can specify the features of the model he or she is considering to buy; compare models and variants; display brochures; inquire about vehicles; browse used vehicles; use a payment calculator; take digital tours of each vehicle; and even discover more about the Lexus brand.
Those with the myLexus Mobile App on their phones will be notified about the latest promos for sales, service, accessories and so much more. The user will also be kept up to date with public advisories about Lexus events and product launches. Reminders about maintenance schedules will be present as well, and status updates about service and repair of your Lexus vehicle.
The myLexus Mobile App is the latest innovation that brings Lexus of Japanese luxury hospitality closer to its loyal customers. And even if you’re not a Lexus owner yet, the app is certainly an invitation to see what the luxury brand has to offer you.
Omotenashi is valued by Lexus as a means of ensuring that its vehicles exceed expectations. By paying close attention to detail and with the understanding that every customer is different, myLexus Mobile App promises a personalized approach—placing the app user at the center of the Lexus experience.
Charles E. Buban is an old timer in the Philippine automotive journalism scene. He first started covering the automotive beat in 2003, writing news and reviews of new models and car tech, among other car-related stuff. When not writing about cars, he could often be seen riding his mountain bike or doing long walks in the hope of catching a couple of legendary Pokemons.