Two film franchises that are sure to set moviegoer’s senses tingling are coming to the big screen: Spider-Man and Matrix. “Spider-Man: No Way Home” is the continuation of the story of Peter Parker as portrayed by Tom Holland. Holland’s trilogy has seen Spidey integrated tightly into the Marvel Cinematic Universe. Thus, audiences can expect guest appearances from several Marvel superheroes. The exciting premise of “No Way Home” is that characters from other Spider-Man movie series (those produced by Sony) will be entering this universe. This was apparently inspired by the critical and financial success of “Spider-Man: Into the Spider-Verse,” which had a similar gimmick. The appearance of past villains like Doctor Octopus (Alfred Molina), Electro (Jaime Foxx) and the Green Goblin (Willem Dafoe) caused a sensation when the trailer was released.
Spider-Man is hardly shown in any cars in the comics, films or TV series, despite attempts to market various toy vehicles emblazoned with his suit’s color scheme. That didn’t stop the Sony-Marvel films from having strong promotional tie-ups with carmakers behind the scenes. For “No Way Home,” it’s Hyundai’s turn to be in Spider-Man’s web. The new movie will feature the Ioniq 5 electric vehicle and all-new Tucson SUV. The Korean company has apparently inked a multi-film deal with Sony Pictures to showcase its products.
The marketing partnership for this movie is centered on a TV commercial featuring lead actors Holland and Jacob Batalon as Ned Leeds, Peter Parker’s best friend. In the storyline, Peter wants to clear his name from the accusations made by archnemesis newspaper publisher—correction, conspiracy website owner—J. Jonah Jameson and Mysterio, the villain from the previous film. He finds himself in a rural area with wide open spaces, leaving him nowhere to thwip his web out and swing from place to place. Just as he is resigned to walking to his destination, Ned drives up in the new Ioniq 5.
The TV spot highlights the all-electric Ioniq 5 SUV’s 480-km driving range, and showcases its futuristic styling and interior. “Advanced technology empowers the extraordinary and that’s why we think Ioniq 5 is a great fit for the latest Spider-Man movie,” said Angela Zepeda, Chief Marketing Officer of Hyundai Motor America. Hyundai also has a commerical featuring the all-new Tucson SUV with scenes from the movie.
“The placement of the all-electric Ioniq 5 and all-new Tucson in ‘Spider-Man: No Way Home’ marks the first meaningful milestone in the strategic partnership between Hyundai Motor Company and Sony Pictures Entertainment,” said Thomas Schemera, Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Co. “This exciting film and the two vehicles’ inclusion in key moments of the storyline played by the main characters will exhilarate the minds of millions of viewers around the world.”
“No Way Home” is the biggest box office hit of 2021, catching an eye-popping $260 million in the US and Canada in just its opening weekend. Despite pandemic challenges, it has already grossed more than $876 million worldwide, and will surely be one of the biggest films in the Marvel series.
Another hit franchise goes back down the rabbit hole in “The Matrix Resurrections.” The new movie continues the story of Neo (Keanu Reeves), Trinity (Carrie Anne-Moss) and Morpheus (a new iteration as portrayed by Yahya Abdul-Mateen II). They are joined by new characters Bugs (Jessica Hentwick), Sati (Priyanka Chopra Jonas) and Gwyn de Vere (Christina Ricci).
The new “Matrix” is going for a mind-twisting take on reality and simulation as the first film did so effectively. “The Matrix” is of course seared into the hearts of action-movie fans thanks to its fight scenes and car chases, with one character firmly in the hot seat. That would be Carrie Anne-Moss’ Trinity, who does unbelievable stunts with sport bikes.
Her latest ride is, fittingly, a Ducati—the Scrambler Ducati X. It is apparently a modified version of the Scrambler Ducati 1100 Pro. The production bike is powered by an 1100-cc L-twin engine good for 86hp and 88Nm.
The original Matrix movie showed Trinity riding a Triumph, and the sequel “Matrix Reloaded” memorably featured a Ducati 996 in the freeway chase. Keanu Reeves has said that he owns one of the motorcycles used in the chase scene. Reeves is a known motorcycle enthusiast with a large collection. He co-founded the custom bike company Arch Motorcyles. The company manufactures bespoke motorcycles in California.