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Isuzu PH reveals 2021 Dealer of the Year, top performers

Isuzu PH reveals 2021 Dealer of the Year, top performers

2021 was particularly challenging for the automotive industry— apart from having to contend with pandemic-related work disruptions, automakers also had to deal with a worldwide semiconductor supply shortage.

But the year was also special for Isuzu Philippines Corp. (IPC) as the country’s leading truck seller enjoyed the support of its dealership network, enabling it to remain the No. 1 truck brand for the 22nd consecutive year. IPC President Hajime Koso said he is proud of the dealership network’s untiring support and dedication to the brand which was highlighted by the achievements received both for sales and aftersales operations.

According to Koso, despite a very challenging year, IPC is still able to launch three new models—the N-Series Smoother, the first light duty truck in the country with automated manual transmission; the All-New mu-X that won SUV of the Year in the People’s Choice Award; and the multi-awarded All-New D-MAX which won Automobile of the Year and Pick-up of the Year in the People’s Choice Awards, Pick-up of the Year in the 17th C! Magazine Awards and reaping its 3rd Triple Star Award in the 2021 Isuzu Distributor & Dealer Aftersales Awards by Isuzu Motors Limited, which only shows excellent performance for aftersales operations.

During the virtually held 17th Dealer of the Year Awards (DOYA), Koso explained that the annual ceremony is held to inspire and recognize their dealerships best performances, acknowledge their hard work, achievements, and celebrate the best of the best in Isuzu dealer network across various categories. “IPC appreciates its entire dealer network for their dedication and strong commitment for sales and service excellence that brought Isuzu Family many awards and achievements.”

Isuzu Pasig as DOYA

For 2021, it was Isuzu Pasig that was declared Dealer of the Year with Isuzu Bulacan and Isuzu Calapan, placing 2nd best and 3rd best, respectively.

Other awards went to Ms. Elenita Go of Isuzu Makati who was declared 2021 Sales Executive of the Year while Migueland Castro of Isuzu Edsa as 2021 Truck Elite of the Year. In the Excellence in Sales Operations awards, Isuzu Pasig took first place with Isuzu Isabela and Isuzu Bulacan, placing second and third, respectively.

For Excellence in Service Operations, Isuzu Cabanatuan copped the top award with Isuzu Calapan and Isuzu Davao taking the next two places. For Excellence in Parts Operations, Isuzu Bulacan, Isuzu Calapan and Isuzu Sto. Tomas finished first, second and third, respectively.

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Koso congratulated and expressed gratitude to the awardees, hinting that year 2022 would be the start of a new era for Isuzu wherein a more sustainable and eco-friendlier route will be introduced for the entire network that is in line with the United Nation’s SDGs or Sustainable Development Goals for its products, operations, and customer service. Sustainability shall be given greater emphasis.

“We need to evolve into a company that creates economic value coupled with social and environmental contributions to with-stand the challenges ahead of us and understand the importance of pursuing economic development without harming our natural resources,” said Koso. “Isuzu being your long-time ‘Responsible Partner’ is stepping up the notch with a series of changes in company direction and activities.”

To know more about the Isuzu Philippines’ world-class roster of commercial vehicles, log on to IPC website at ,IPC’s FB page or call your nearest Isuzu dealership.