Toyota PH breaches 2 million mark in sales in 34th year

Toyota Motor Philippines (TMP) achieved another milestone that no automaker in the country has ever done: breaching the 2 million mark in sales in 34 years.

“Surpassing the 2 million mark would not be possible without the support of our loyal Toyota and Lexus customers, the commitment of our 73-strong Toyota dealer network, and of course the sense of ownership that every TMP team member has to our goal and responsibility of providing mobility for all. Thank you for making the Philippines a Toyota country,” said TMP President Atsuhiro Okamoto.

Okamoto added this milestone comes on the heels of TMP’s 20th consecutive year of Triple Crown achievement or having maintained its market leadership in passenger car sales, commercial vehicle sales, and overall sales.

“As a way of thanking our loyal customers who are part of the 2 million sales milestone, we promise that One Team Toyota PH–which is composed of TMP, our affiliates, and our entire dealer network–will continue working as one to provide the best possible ownership experience,” said Okamoto who recalled how the late banking tycoon and visionary, Dr. George SK Ty established TMP through a strong partnership among GT Capital Holdings, Toyota Motor Corp., and Mitsui & Co., Ltd. in 1988.

TMP Chairman Alfred Ty also expressed his heartfelt gratitude to the generations of Toyota owners in the Philippines who have trusted and embraced the brand. “We are truly humbled that Filipinos have welcomed the Toyota brand as family, and we are grateful to be entrusted with the responsibility of helping the Philippines build a mobility-empowered society. Your continued trust and patronage inspire us to continuously improve and evolve our operations, so that we can help modernize mobility and contribute to nation-building.”

It should be recalled that TMP breached the 1 million sales mark in April 2015, becoming the first to do so in the country.

Today, TMP has maintained its market leadership with share reaching 46.3 percent in 2021. This year end market share is TMP’s highest in its history, as well as the highest in the Asean region.

See Also

Since the start of its operations, TMP’s manufacturing plant has rolled out over 958,000 completely knocked down (CKD) units, producing some of the most iconic cars on the road including the Crown, Corolla, Lite Ace van, and Tamaraw Asian utility vehicle. Today, TMP’s local manufacturing operations remain strong, selling over 35,000 Vios units, the most of any passenger car (PC), and more than 13,000 Innova units last year.

“More than just selling cars, TMP is all about addressing people’s mobility needs. Through the years, we have been placing greater importance in improving customer service, value-chain offers, and overall Toyota ownership experience. We are assuring our customers that we are with them at every step of their customer journey, providing them flexibility, connectivity, convenience—all with the goal of producing mass happiness for all,” said Okamoto.

But reaching the 2 million sales milestone is just the beginning, according to Chairman Ty, who shared that the company is in the middle of its brand transformation initiative. “We are looking forward to a more exciting and promising future for our customers as we introduce more ways to move their world.”