Auto industry chalks up 104,196 unit sales, on way to 2022 target

By Aida Sevilla-Mendoza

Total vehicle sales last month dipped a bit to 26,174 units from 31,069 in March, but the 104,196 year-to-date April 2022 grand total reported by the Philippine Automotive Dealers Association (PADA) shows that the industry is well on its way to achieving its sales target for the year despite the lingering COVID-19 pandemic.

Simultaneously, according to a joint report by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), total vehicle sales in April reached 25,149 units. YTD, CAMPI/TMA sold 99,903 units, equivalent to 13.3% growth compared with the same January-April period last year. The sales target of CAMPI/TMA for 2022 is 336,000 units, a 17% increase from the actual volume in 2021.

The Association of Vehicle Importers and Distributors (AVID) has not yet released its sales report for April.

Comparing the top 10 sales performers lists of PADA and CAMPI shows similar rankings of brands. In both lists, Toyota is way ahead of the competition with YTD April 2022 sales of 50,945 units, representing 48.89% market share.

Mitsubishi is second with YTD April 2022 sales of 13,602 units per PADA while CAMPI reports 13,270 units sold by the brand. Per PADA, Mitsubishi has 13.05% market share.

Third is Nissan with sales of 7,586 as reported by both PADA and CAMPI. PADA reports that Nissan holds 7.28% market share.

The PADA and CAMPI lists also post the same YTD April 2022 sales for fourth placer Suzuki: 6,294 vehicles. Suzuki is thus credited with 6.04% market share by PADA.    

At fifth place, according to both PADA and CAMPI, is Ford with 6,025 units sold. PADA lists Ford as having 5.78% market share.

Isuzu, which replaced Honda at No. 6 in March when it sold 4,014 units compared to Honda’s 3,885, remains at sixth place per both PADA and CAMPI with 5,253 units sold. Isuzu is not far behind Ford with 5.04% market share.

Seventh place goes to Honda with 4,913 vehicles sold according to both PADA and CAMPI. PADA reports that Honda has 4.72% market share.

Geely (distributed in the Philippines by Sojitz G Auto PH or SGAP) is the only AVID member that made it to the top 10 list of PADA (CAMPI does not include AVID members in its sales report). Geely earned eighth place with 3,103 units sold YTD April 2022 according to PADA. So PADA lists Geely as capturing 2.98% market share. Geely also made the biggest jump YTD of 129.7% among all the brands in April.

The 9th place rank is where PADA and CAMPI differ. In PADA’s list, “Others” occupies 9th place with sales of 2,465. PADA did not identify which brands comprise “Others.”

Both the PADA and CAMPI lists report that Kia sold 1,465 units, but in the PADA list, Kia is ranked as the cellar dweller at 10th place with 1.41% market share, while in the CAMPI list Kia is No. 8. That’s logical since CAMPI does not count Geely in its rankings, Geely not being a CAMPI member.

The big surprise is Hyundai, which used to occupy 8th place in the consolidated CAMPI/AVID top 10 sales performers list in 2021. PADA reports that Hyundai sold only 103 vehicles YTD April 2022, thereby plunging to 17th place and 0.10% market share.

The industry scuttlebutt is that Hyundai Motor in South Korea is just about to announce a new Philippine distributorship for the brand while retaining Hyundai Asia Resources, Inc. (HARI) headed by Ma. Fe Perez-Agudo, as the distributor of Hyundai trucks and buses. No wonder one-half of HARI’s showroom and dealership facilities in Alabang has been remodeled for Changan Motor PH, Inc., the Chinese brand of which Agudo is the president and CEO.

Meanwhile, CAMPI president Rommel Gutierrez, noting that the industry’s March sales performance had already reached its pre-pandemic sales level, said: “This milestone is very important to the industry as it essentially gives us a positive signal of continued recovery amid the economy and business operations alike starting to normalize…The April sales performance reflects the continued containment of the pandemic underpinned by the improved consumer demand for big-ticket items compared with last year. The government’s economic growth target of 7%-9% this year, driven by the overall employment and domestic demand, will play a critical role in the economy and the industry’s recovery alike.”