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Mazda’s MX-5 Art Car breaks cover at Power Plant Mall

Mazda’s MX-5 Art Car breaks cover at Power Plant Mall

The Rockwell Center in Makati City is a place that espouses the love and appreciation of art. A quick stroll around this complex shows that the high rise condos and its streets are named after famous Filipino artists with big names like Amorsolo, Edades, Hidalgo, Joya, Luna and Manansala.  

This weekend, Bermaz Auto Philippines, the exclusive distributor of Mazda in the Philippines has unveiled the Mazda’s own interpretation of art expressed through “MX-5 IMAGINE”, a showcase of its very own ‘art car’ at the Mazda Premium Experience Display at the South Wing of the Powerplant Mall. The exhibit also showcased the recently-launched CX-5 Turbo and a CX-9 AWD Signature SUV.

Mazda’s mall display runs until this Sunday, July 31st, and it is a work of art with a real Mazda MX-5 race car used as a canvas. The MX-5 IMAGINE is a collaborative expression of automotive art by car enthusiast and MX-5 ambassador, Angie Mead King. King uses bright and contrasting colors applied to a Mazda MX-5 race car to project a sense of power, motion, and energy – attributes that aptly describe the world’s best-selling roadster. Using digital printing on car wrapping vinyl carefully created by Second Skin Industries, it managed to translate the 3D form into a 2D surface during the printing process, which was then painstakingly applied the wrap to the entire car.

“The MX-5 is known for its award-winning design as evident by being the first and only Japanese car to win both the World Car of the Year and the World Car Design of the Year in the same year,” says Steven Tan, President of Bermaz Auto Philippines. “The creation of the Mazda MX-5 Imagine art car brings everything full circle. By serving as a canvas, it not only becomes a piece of beauty and sophistication, but of passion and emotion as well.”

The MX-5 IMAGINE art car will be making numerous public appearances both on and off the racetrack, and will also be raced at the 12-hour Bonifacio Cup Endurance Race this coming November. The endurance race team will be composed of four race car drivers including King, Gaby Dela Merced, Tyson Sy, and Windy Imperial, considered the most influential racers of this generation.

Mazda PH says that as an art canvas, the MX-5 is the ultimate expression of Mazda’s “Car as Art” design philosophy. Imbued with Kodo or Soul of Motion, Mazda designers aim to capture energy in motion, even when standing still. They also infuse it with the vitality of a living creature to give it a sense of warmth and excitement. In short, it is a design that is meant to inspire. The MX-5 is characterized by a dignified minimalist presence, a fundamental elegance based on Japanese aesthetics. The principle at Mazda is beauty through subtraction, eliminating any unnecessary elements. The bodywork features subtle sori curves favored by the ancient Japanese artisans, and utsuroi surfaces that make light and shade come to life.

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According to Mazda PH, MX-5 IMAGINE project was inspired by BMW’s Art Car, which implies that it took inspiration from Jeff Koon’s BMW Art Car, an M3 GT2 which was unveiled at the Centre Pompidou in Paris in 2010. Koons is considered the “Most Expensive Living Artist” from 2013 to 2018 in the world because of a $58.4 million sale of his Balloon Dog artpiece.

PHOTO: Mazda PH president Steven Tan (center) with the team that will drive the IMAGINE art car in the 12-hour Bonifacio Cup Endurance Race this coming November. They are, from right, Angie King, Gaby Dela Merced, Windy Imperial and Tyson Sy, who are considered the most influential racers of this generation.