By Alden Monzon
At a busy portion along E. Rodriguez Avenue in Quezon City sits the MG Libis dealership, situated at one of the urban metropolis’ major business arteries and busiest thoroughfares.
Almost like a monument for people walking by, the dealership which started full operation last September,, occupies a 500-square meter property that houses a two-story facility — the ground floor holding the showroom at the front, and the service bay at the back.
The vehicle showroom floor, with its clean, modern, and minimalist look is wide enough to house five display vehicles while leaving enough reasonable distance from one another for easy and convenient viewing.
Meanwhile, the back-area service bay has room enough for four units to be serviced simultaneously. This fully-loaded service bay is also equipped with multiple hydraulic lifters, allowing the facility to accommodate multiple periodic maintenance service (PMS) appointments per day.
MG Libis operates under the Britannica United Motors Inc. group, and joins MG Philippines’ 42-strong nationwide dealership network. It is within close proximity of the Libis business and leisure district.
“Libis is one of the most progressive locales, not just in Quezon City, but in the entire Metro Manila. MG Libis looks forward to showcasing these British heritage MG cars and SUVs to a young, upwardly mobile client base,” Britannica President Jan Andrew Po said in a recent statement.
Daily foot traffic, target demographic
Juan Paolo Llave, MG Libis branch manager, said they get about five walk-in customers a day on average during most days, with a slight uptick during weekends.
“The people who walk-in are from a progressive upward set, many with their families and kids in tow,” he said, adding that he expects the number of visitors to pick up even more as the holiday season draws nearer.
Zen Obligacion, Vice President for Luzon Operations of Britannica United Motors, Inc., said that their target market is youthful, discerning professionals, with the look and aesthetics of their vehicles appealing to this particular demographic.
Culture of honesty, promptness
According to Obligacion, what sets MG Libis apart is that they go the extra mile when it comes to attentiveness, honesty, and promptness when serving their customers.
“We want to be known as very attentive to the needs of our customers. We want to be known for our transparency and we want to be known as people who keep our promises,” she said.
“If we promise a client that a procedure will be finished at 1pm, it will be finished at 1pm or even before that,” added Obligacion, saying these values are inculcated in all 38 of their current employees.
Llave, for his part, said they keep timers in their service bay to keep track of the repairs and maintenance schedules of the vehicles they are serving.
The MG Libis branch operates 8:30 am to 5:30 pm during Mondays to Saturdays, with both the showroom and service area available. The showroom is also open Sundays during the same hours.
