Peugeot has announced a record year in the Philippines with overall retail sales in 2022 rising 285 per cent year-over-year.
Since launching in January last year, the brand’s year-long sales momentum continued through December with unprecedented record month-on-month performance, making Peugeot the fastest-growing automotive brand in 2022.
“It’s been a remarkable year for us, from beginning to end, and we’re extremely proud of how the allure of the Peugeot brand and our vehicles connect with so many Filipino customers. We’re grateful for the positive response of the market, for the investment and commitment of our dealers, and for the support of our friends in the media who helped share our story in 2022,” said Maricar Parco, brand head of Peugeot Philippines.
The phenomenal growth is attributable to the huge customer demand for the Lion brand’s four new nameplates: the Peugeot 2008 SUV, Peugeot 3008 SUV, Peugeot 5008 SUV, and the Peugeot Traveler Premium. Peugeot also capped off 2022 with more showrooms and service centers across the country.
After Astara Philippines, took over the exclusive distributorship of Peugeot in the country, there are now 13 operational Peugeot showrooms nationwide: six in Metro Manila, four in Luzon, and two in Visayas.
Opening soon are Iloilo and Cagayan de Oro, plus more in the months to come to bring the brand closer to its target of 18 dealerships by year-end. “We’re ramping up our efforts to grow our network aggressively in 2023, and key to that is identifying new dealer partners who share our vision of building the Peugeot brand further in the Philippines,” added Parco.
MAIN PHOTO: Peugeot Philippines Managing Director Raoul Picello (left) and dealer principal Anthony Cheng at Peugeot Balintawak.
