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Netflix to feature GM electric cars in programming and a Super Bowl ad

Netflix to feature GM electric cars in programming and a Super Bowl ad

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 LOS ANGELES – Netflix Inc has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors.
The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films “where relevant.”
The companies will highlight the partnership in a commercial that will star Will Ferrell and air during the Feb. 12 Superb Bol. Netflix and GM called the agreement “part of a commitment to a more sustainable future.”
Financial terms were not disclosed.
Netflix said it will help creators “better understand how EVs can complement and enhance their stories.” Shows that will feature GM’s electric vehicles include “Love is Blind,” “Queer Eye” and “Unstable.”

MAIN PHOTO: A Cadillac Lyriq electric vehicle (EV) under General Motors is seen during its world premiere on a media day for the Auto Shanghai show in Shanghai, China April 19, 2021. REUTERS/Aly Song

A pre-production version of the GMC Hummer electric pickup is seen in Milford, Michigan, U.S., May 14, 2021. REUTERS/Rebecca Cook