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Yamaha to flex ‘DNA’ at 15th Inside Racing Bike Fest

Yamaha to flex ‘DNA’ at 15th Inside Racing Bike Fest

Ronald Rey M. de los Reyes

Yamaha Motor Philippines (YMPH) is again set to invigorate the two-wheel world as it gears up its latest innovation and technology at the 15th Inside Racing Bike Festival at the World Trade Center in Pasay City, starting tomorrow, March 24 (Friday) up to March 26 (Sunday).

With its key message of “Magnifying our DNA”, YMPH is ready to make its mark at the local industry’s premier motorcycle show that has been a staple among every Filipino bike enthusiast since its inception 2007.

Like it has always done for the motorcycle show since 2015, YMPH—this year—aspires to help the rider to “re-emerge, discover and connect” their motorcycle passion to its own brand values.

To further create brand awareness, pique market interest and strongly communicate the unique characteristics of its motorcycles, YMPH is preparing various exciting activities for visitors during the three-day affair.

For one, it will be unveiling its two latest models in the local market, the Mio Gravis and Xmax. Also, there will be 28 units on display, such as the Mio, Max, R World, Victory Line, Dark Side of Japan, and Faster Sons’ lineup. It would resemble the motorcycle company’s seven segments, ranging from the Hyper Naked, Sport Heritage, Sport Scooter, Sport Touring, Adventure all the way to Super Sport and Competition.

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Aside from the launch and displays, YMPH will also hold test rides, YZone parts and accessories selling and a watch party. Not to mention accommodating a Yclub area, serving as lounge for its club members and a service area for its customers’ own motorcycle mechanical needs.

The display and other amenities will be open from 9am to 9pm.