Isuzu Philippines Corporation (IPC) ups the ante in Q2 with the recent unveiling of the latest versions of the Isuzu D-Max and mu-X.
The Japanese automaker has been a strong contender in the commercial vehicle segment, particularly highlighted by its 23-year market leadership in the local truck market. For the first quarter of the year, it already gained traction with a number of stellar sales performances in this segment.
For one, the Isuzu Traviz led the local light-duty trucks from January to March with 1,724 units sold. While the D-Max was among the bestselling pickups in the country during the same period, selling 762 units.
Speaking of the Isuzu D-Max, the workhorse has already proven its mettle in the local fray, particularly in recent years. In 2021, it sold 4,183 units or about 30 percent of IPC’s total sales of 14,424 units. In 2020, despite the devastating brunt brought about by the raging pandemic, the pickup still managed to churn out 3,346 units.
Safety and advanced technologies offered
Now, to spice things up starting the second quarter, IPC introduced the newest models of the D-Max, alongside the mu-X, with superb safety and advanced technology,
First off, both models were lauded with five-star safety by the ASEAN NCAP. These models were recognized for their safety features, such as advanced driver assist system (ADAS) with smart duo cam, together with its blind spot monitoring, forward collision warning, lane departure warning, turn assist, adaptive cruise control with stop and go functionality, and many more.
For the mu-X, convenience is switched up a notch with friendly features, like the new smart power tailgate and step sensor. This allows opening the tailgate automatically through advanced key detection and sensor technology to conveniently load and unload luggage.
Both models run on Blue Power Technology with the 4JJ3-TCX diesel engine, optimizing performance with its superior fuel-efficient capabilities.
“As your responsible partner in providing durable and reliable vehicles, we are elevating your driving experience with a safer, more efficient, and more comfortable drive – a drive that will suit the needs of all members of the family,” IPC president Tetsuya Fujita said.
Upgraded D-Max and mu-X
To better its predecessor, the D-Max now is spruced up with a sportier profile. Its dynamic redesigned exterior first starts with its new two-tone front grille that is paired with its new matte dark gray 18-inch alloy wheels. For a classy and more sophisticated flair, it now dons its new Islay Gray body color.
Meanwhile, the seven-seater midsize, mu-X, is preened to be a “Premium Family SUV,” likewise basking in its new posh color, Norwegian Blue, available for its LS-E variants. It now dresses a new sleek two-tone front grille and new 20-inch alloys, elevating its aesthetics as it exudes a luxurious vibe.
Since their inception, these models have won the hearts of many with their durability, fuel-efficiency, comfort and convenience, all laced together with an exceptional value-for-money proposition.
