Yamaha exclusively presents YRide Season 4

Yamaha Motor Philippines continues to provide an avenue for original brand content to viewers with its digital program, YRide.

Hosted by Zach Lucero, the YRide started in 2018 and is now on its fourth season. The program features everything about the brand from its product launches, riding activities, international races, and in-depth features about its motorcycles. In the first two seasons, the show was aired on Yamaha Facebook page and was moved to YouTube in Season 3 as it withstood the challenges of the pandemic.

This season, YRide emphasizes that it is beyond just a motorcycle program. It is, for all intent and purposes, a lifestyle show. Driven by personal passions and complemented by product function. It is shifting to a younger audience and is featuring personalities whose lifestyles are recognized by GEN Z.

The Mio Fazzio stands as YRide’s supporting piece. With the targeted audience currently engaged in their era of self-discovery. They are all about showing the world who they are.

That is why the motorcycle company has positioned the Mio Fazzio as an icon of unique expression, embodying Yamaha’s desire to present the opportunity to ride in style and on trend.

YRide Season 4 is featuring Janeena Chan, Agassi Ching, Sharlene San Pedro, Ranz and Niana, whose personalities are like this generation of stylistic, unabashed and inclusive individuals.

YRide is streaming live every Friday, 6:00pm, on the Yamaha Philippines Youtube Channel.

Episode Schedule:

April 28 (Episode 1) – Janeena Chan

May 12 (Episode 2) – Agassi Ching