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BYD shakes up EV market with P1.598 million offer for Atto 3

BYD shakes up EV market with P1.598 million offer for Atto 3


Mobility Access Philippines Ventures Inc. (MAPVI), the official distributor of BYD in the Philippines under the Ayala Group of Companies, is proud to announce the Philippine launch of the BYD Atto 3 crossover, the most advanced EV available from BYD.
First previewed at the recent 11th Philippine Electric Vehicle Summit (PEVs), the BYD Atto 3 is built around the all-new BYD e-Platform 3.0 designed exclusively for pure electric vehicles and powered by the ultra-safe BYD Blade Battery. The BYD Atto 3 can lay claim to offering the best in advanced EV technology and placing it easily within the grasp of the tech-savvy Filipino customers who have already embraced the EV revolution through BYD’s products, or those who are looking to venture into the world of EVs for the very first time.
The BYD Atto 3 is available in 2 variants: BYD Atto 3 Premium with a 480km range is priced at P1,798,000 while the BYD Atto 3 Dynamic with a 410km range carries a P1,598,000 price tag.
The BYD Atto 3 crossover showcases some of the most advanced EV technologies available in the world today. Available worldwide, the BYD Atto 3 recently achieved its 500,000th production milestone last September 15, 2023. This crossover is named after the Attosecond—the smallest timescale used in physics. This represents the remarkable speed at which BYD’s battery and EV technology evolves. As such, the BYD Atto 3 is equipped with all the latest revolutionary EV technologies hatched in BYD’s research facilities.
The BYD Atto 3 is equipped with BYD’s proprietary lithium iron phosphate (LFP) Blade Battery which is known for its safety, durability, overall lifespan, resistance to degradation from charge/discharge cycles, driving range, and performance. The Atto 3 can deliver a very impressive 480km range. Maximum power is 204ps, while torque is a mammoth 310Nm. Zero to 100kph acceleration is a rapid 7.3 sec. The Atto 3 is also capable of providing power in the event of natural emergencies, thanks to its V2L function. Adding to its arsenal of EV tech features is regenerative braking.

From right, BYD Philippines president Toti Zara, AC Motors President and CEO Jaime Zobel de Ayala and James Ng, managing Director of BYD Philippines. Photos by Tope Crisostomo

Inside, the centerpiece of the Atto 3 is the very impressive first-in-class 12.8-inch rotating touchscreen infotainment display. It is here where drivers can see the 360-degree camera feed, manage connectivity with Apple CarPlay or Android Auto, and control other vital vehicle functions. The interior also features a panoramic sunroof and leather trim. Advanced safety is also a hallmark of every BYD vehicle. The Atto 3 comes standard with Traction Control and Electronic Stability Control; LED headlamps, taillamps, DRLs; and front and side curtain airbags. Completing this suite of safety features is the ADAS Package with Stop & Go Full Speed Adaptive Cruise Control (ACC-S&G); Automatic Emergency Braking System (AEB); Blind Spot Detection (BSD); Lane Departure Warning (LDW); and Emergency Lane Keeping Assist (ELKA).
About Ayala and BYD
The BYD Atto 3 is also supported by the existing Ayala Land EV ecosystem that will enhance the user experience and help realize the full potential of the BYD lineup. Twenty Ayala Land Charging Hubs throughout Luzon ensure EV users always have a charging station nearby, with more in the pipeline.
AC Motors, the automotive arm of the Ayala Group of Companies, has also committed to expanding the BYD dealership network to 12 in 12 months. Soon, there will be more BYD dealerships in the country to serve its loyal customers. In the meantime, the Atto 3 can be seen, experienced, and purchased from BYD Makati and BYD Quezon Avenue.
BYD topped global NEV sales in 2022, taking the number one position with combined BEV and PHEV sales. Now, BYD’s innovation-oriented vehicles will be brought closer to Filipinos through MAPVI, and the launch of the Atto 3 signals a bright new chapter for the BYD brand alongside the Ayala Group of Companies.