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Hyundai DOTY outdoes the rest

Hyundai DOTY outdoes the rest

Ronald Rey M. de los Reyes

South Korean carmaker conducts rigorous process to determine the best among the local dealers



Hyundai Motor Philippines, Inc. (HMPH) is celebrating its second year in the local automotive industry as the official sales subsidiary and distributor for Hyundai passenger cars in the country.

With this, the Korean brand, being among the top carmakers in the world, prides itself on excellent products and services. Hence, in keeping with the standards of excellence known globally, HMPH has conducted a rigorous evaluation of all its 53 dealerships under its wing. The judging process has been one of the most stringent of all the award-giving bodies known locally.

Particularly, here, it is not solely the volume of car sales that gets the most credit in the judging process, but the overall customer service satisfaction and experience, plus, the overall dealer operations.

In fact, at times, HMPH was even able to conduct the process of “mystery shopping”, wherein trained personnel would pretend to be the actual customer. They would do walk-ins and phone-in calls to gauge how efficient the dealers’ services really are.

After conducting local auditing, the next stage was determined by their headquarters in South Korea. This ensured that only the best, or shall we say the cream of the crop was expected out of the results. Nothing less.

This annual award reinforces the brand’s commitment to uphold exceptional customer experience through the promotion of exemplary performance across all aspects of operations.

And HMPH President Dong Wook Lee took note of the dealerships’ crucial role in this campaign in his speech during the Dealer of the Year Awards (DOTY) event at the Conrad Hotel ballroom held recently.

“A mission to continuously do our best to improve the quality of life through our products and services. I would like to extend my gratitude to our dealer partners whose outstanding support has been instrumental in advancing this cause of connecting with our customers, and elevating the brand image,” said Lee.”While we celebrate our achievements over past two years, I firmly believe that we have only begun to tap into the full potential our brand. There is so much more we can and will do for the Filipino community,” he added.

HMPH Managing Director, Cecil Capacete
HMPH President, Dong Wook Lee, together with DOTY winners

The following are this year’s top performers who were recognized:
First, we start with the Individual Performance Awards. For 100 Units Sales Milestone, the sales consultant who sold 100 units and above from June 2022 to December 2023, Hyundai Alabang’s Sherile Monillas was recognized. The following were also deemed winners who met the standard of sales: Francis Joseph Ablis, Hyundai Pasig; Grace Solante, Hyundai Manila Bay; Jann Terry Mariano, Hyundai Baguio; Joan Que, Hyundai Commonwealth; Christian Jay Dy, Hyundai Bacolod; Dianne Katrina Santos, Hyundai Alabang; Ivan Laspuña, Hyundai Commonwealth; Lucille Enciso, Hyundai Manila Bay; Vanesa Valderama, Hyundai E. Rodriguez; Dennis Bonto, Hyundai E. Rodriguez; Edna Karla Hipolito, Hyundai Pampanga; Divine Grace Galicha, Hyundai Commonwealth; Jonna Mae Lopez, Hyundai Santiago City; Michelle Quiroz, Hyundai Pampanga; Roldan Araguas, Hyundai Las Piñas and Roger Bustalino, Hyundai Shaw Boulevard.

Meanwhile, the Sales Consultant of the Year award was given to Sherile Monillas for achieving the highest sold units from January to December 2023. The Sales Manager of the Year plum, on the other hand, was handed to Allan Orellano of Hyundai Quezon Avenue. While the Best in Fleet Sales award was bestowed to Rochelle Burlat of Hyundai Dasmariñas.
For the Best in Creta Sales, Christian Jay Dy of Hyundai Bacolod was recognized, while the Best in Stargazer Sales plum was handed to Ivan Laspuña (Hyundai Commonwealth).

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Catherine De Jesus of Hyundai Commonwealth was named Marketer of the Year, while the Service Manager of the Year and Customer Relations Manager of the Year accolades were given to Jayson Untalan of Hyundai Santiago City
and Charmelotte Bartolome of Hyundai Cabanatuan City, respectively.

The Best Warranty Administrator was Ave Mae Zamora of Hyundai Las Piñas; Best Service Technician: Mervin Lorico (Hyundai Naga City) and Best Service Advisor: Robert Hayen (Hyundai Batangas City)

Lastly, the Parts Manager of the Year was Ma. Lourdes Espiritu of Hyundai Pasig.

Next, for the Dealer Excellence Awards, we have the following: Top Sales Volume Awardee – Hyundai Commonwealth; Top Sales Target Attainment – Hyundai Quezon Avenue; Excellence in Dealer Sales Operations – Hyundai Quezon Avenue; Daily Sales Achiever (Highest Daily and Accurate Reporting of Retail Sales in 2023) – Hyundai Bacolod; Top Leads Generation – Hyundai Commonwealth; Excellence in Service Operations – Hyundai Bacolod; Excellence in Customer Relations Management – Hyundai Cabanatuan City;
Excellence in Sales Satisfaction Index (Best Overall Performance in Sales Hyundai Global Customer Experience in 2023) – Hyundai Cabanatuan City; Excellence in Customer Satisfaction Index (Best Overall Performance in Aftersales Hyundai Global Customer Experience in 2023) – Hyundai Santiago City; Excellence in Dealer Parts Operations (Best Overall Sales, Efficiency & Productivity in 2023 Parts Operations) – Hyundai Pasig; Excellence in Dealer Facilities (Highest Overall Grade in Dealer Facilities Standards Compliance & Upkeep) – Hyundai Silang and Excellence in Marketing – Hyundai Commonwealth.

Finally, for the Dealer of the Year Awards, the second runner-up was given to Hyundai Commonwealth, while the first runner-up was bestowed to Hyundai Quezon Avenue.

Overall, Hyundai Bacolod was crowned the Dealer of the Year for 2024, the dealer with the top overall score in the dealer operations scorecard.