What do you get when you combine the Swedish knack for technology and innovation and the Chinese penchant for manufacturing efficiency? You get a brand that’s bound to get stellar marks for cross-border collaboration, resulting in products and services that combine the best in European build quality and functional Asian sensibilities. 
In short, you get a brand named Lynk & Co.
Lynk & Co is the result of a joint venture between the Volvo Car Group of Sweden and the Geely Auto Group of China. The company was founded in Gothenburg in 2016, and right off the bat, Lynk & Co produced a technological marvel in the form of the 03+ sport sedan. The 03+ has become well known among motorsport aficionados as the Cyan Racing-tuned six-time Touring Car World Title champion that broke two lap records at the legendary Nurburgring Nordschleife in Germany in 2019, becoming the fastest four-door and front-wheel-drive car to lap the renowned track.
Though it hasn’t taken that fast for Lynk & Co to get from Sweden and China down to the Philippines, the brand’s official distributor in the country, United Asia Auto Group Inc (UAAGI), is wasting no time getting as many Filipinos acquainted with this uniquely named automotive manufacturer.
As a grand introduction, Lynk & Co Philippines made its local public debut last April 4 at the Manila International Auto Show (MIAS) at the World Trade Center in Pasay City.
And to keep the momentum going, Lynk & Co Philippines inaugurated on June 20 its first dealership in Alabang. Owned and managed by Auto Icon Inc, the dealership is strategically located along the automotive row that lines the busy Alabang-Zapote Road within the Filinvest Corporate City in Alabang, Muntinlupa City.
Seen from the outside, the name Lynk & Co exudes class and sophistication that could very well go beyond the automotive sphere. Inside, the 303-sqm showroom accommodates the entire lineup of locally available Lynk & Co vehicles. Its accessibility to the city’s main thoroughfare means that the motoring public can readily check out the 01 plug-in hybrid electric vehicle (PHEV), the 05 AWD fastback SUV, and the 06 SUV. The dealership offers a complete suite of after-sales services and a dedicated service bay.
Industry veterans at the wheel
Make no mistake, though. Lynk & Co Philippines may be a new player, but it certainly isn’t wet behind the ears. UAAGI chair Rommel L. Sytin has managed multiple automotive brands throughout the years. In his remarks during the inauguration, he also acknowledged the crucial role automotive industry veteran Dexter Co, president of Auto Icon, would play in the dealership’s success.
Also in attendance were executives that have had years of experience in the industry: Cris Bofill, vice president of Auto Icon, Joyce Ng Co, Auto Icon VP for Finance, Jayson Dimayuga, general manager of Lynk & Co Alabang; Kenneth L. Sytin, vice chair of UAAGI, Froilan Dytianquin, group managing director of UAAGI and Lyn Manalansang Buena, chief marketing executive and senior vice president of Lynk & Co. The event was also graced by the presence of Lynk & Co Asia Pacific Business Unit Head Bruce Lee, and Muntinlupa City Mayor Ruffy Biazon.
Dytianquin explains why Lynk & Co Philippines and Alabang are the perfect match, and the ideal spot for a pilot dealership: “Filinvest Corporate City’s vibrant community is poised to experience Lynk & Co firsthand and will soon discover what sets this modern auto brand apart from the rest. A premier customer experience that reflects the brand’s innovative and connected approach to car ownership awaits the upwardly mobile groups and individuals of this bustling locale.”
Buena adds, “Lynk & Co Alabang is strategically situated within the central business district of Filinvest City in Muntinlupa City, where commerce and lifestyle seamlessly blend, creating the perfect backdrop for Lynk & Co’s premium, global positioning. Auto Icon Inc will help UAAGI set the tone for a thoughtful and premium customer service that is befitting of our clientele.”
“We at Auto Icon are thrilled to carry yet another premium car brand in Lynk & Co. Lynk & Co’s impressive vehicles are primed to impress our clientele, who we’re sure will be won over by the innovative technology, safety, and design of this game-changing brand. Our experienced service team is also ready to provide exceptional aftersales support to our existing and new Lynk & Co Alabang customers,” said Co.
During the brand’s grand introduction at MIAS, Sytin told the crowd that “the arrival of Lynk & Co Philippines marks an exciting development for Filipino motorists. UAAGI, known for its prestigious roster of auto brands, welcomes Lynk & Co Philippines into the local automotive industry with much positivity and promise. Lynk & Co perfectly complements our existing lineup.”
Lynk & Co describes itself as young, energetic, open, inclusive, and born global. The brand echoes the sentiment of today’s highly engaged generation to remain linked and connected with people of similar values and beliefs, through its lineup of expertly crafted vehicles. Lynk & Co is at the forefront of the automotive industry, demonstrating its exponential growth as one of the world’s fastest-growing premium automotive brands. This rapid progress is deeply rooted in Lynk & Co’s strategic direction and commitment to being a user-centric brand.
And now, with the opening of its first dealership in Alabang, the local motoring public can get a taste of what Lynk & Co is all about. Visit Lynk & Co Philippines’ social media accounts. On Facebook, Lynk&Co Philippines. On Instagram, @lynkco_philippines. Log on to Lynk & Co Philippines’ website LynkCo.ph to learn more about its vehicles, to book a test drive, and to request for a quote.
